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Business & Economics Marketing General

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AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers

AUDIENCE: Marketing in...

by Jeffrey K. Rohrs
  • Published in 2013
  • 288
Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

Maximize Your Social:...

by Neal Schaffer
  • Published in 2013
  • 224
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

Romancing the Brand: H...

by Tim Halloran
  • Published in 2014
  • 272
Converge: Transforming Business at the Intersection of Marketing and Technology

Converge: Transforming...

by Bob W. Lord, Ray Velez
  • Published in 2013
  • 256
The Retail Revival: Reimagining Business for the New Age of Consumerism

The Retail Revival: Re...

by Doug Stephens
  • Published in 2013
  • 272
Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand

Crafting the Customer...

by Kelly McDonald
  • Published in 2012
  • 208
The Book Of Business Awesome: How Engaging Your Customers and Employees Can Make Your Business Thrive

The Book Of Business A...

by Alison Kramer, Alison Kramer
  • Published in 2012
  • 272
Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Mobilized Marketing: H...

by Jeff Hasen
  • Published in 2012
  • 224
Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Good Works! Marketing...

by Nancy Lee, David Hessekiel, Nancy Lee
  • Published in 2012
  • 288
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Optimize: How to Attra...

by Lee Odden
  • Published in 2012
  • 256
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, SocialMedia, and Mobile

Social TV: How Markete...

by Stacey Shepatin, Stacey Shepatin
  • Published in 2012
  • 288
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

The Science of Marketi...

by Dan Zarrella
  • Published in 2013
  • 208

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