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More About This Title Marketing Insights from A to Z: 80 Concepts EveryManager Needs to Know
Communication and Promotion.
Customer Relationship Management (CRM).
Distribution and Channels.
Focusing and Niching.
Forecasting and the Future.
Goals and Objectives.
Image and Emotional Marketing.
Implementation and Control.
Information and Analytics.
Internet and E-Business.
Marketing Assets and Resources.
Marketing Department Interfaces.
Marketing Roles and Skills.
New Product Development.
Retailers and Vendors.
Success and Failure.
Telemarketing and Call Centers.
Trends in Marketing Thinking and Practice.
Word of Mouth.
“…this wonderful work…Kotler has succeeded in producing a book that appeals to both the seasoned pro and the novice…”(Marketing Business, June 2003)
‘…So many potentially good British businesses fail at the basics of marketing – traditionally confused with selling – that this book cannot be recommended too highly.’(Director, July 2003)
“…might be his best…this book blazes with intensity and insight…” (Marketing Insights from A to ~Z Argent, Vol.2, Issue 4, 2003)
“…Sounds like a dull rehash of conventional wisdom’s but is far from it…”(Brand Strategy, September 2003)