Business & Economics Marketing General

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Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

Marketing Lessons from...

by Brian Halligan, Brian Halligan
  • Published in 2010
  • 192
How to Market to People Not Like You: "Know It orBlow It" Rules for Reaching Diverse Customers

How to Market to Peopl...

by Kelly McDonald
  • Published in 2011
  • 240
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Brains on Fire: Igniti...

by Spike Jones, Greg Cordell, Geno Church, Spike Jones
  • Published in 2010
  • 224
Brand Relevance:  Making Competitors Irrelevant

Brand Relevance: Maki...

by David A. Aaker
  • Published in 2011
  • 400
The Buying Brain: Secrets for Selling to the Subconscious Mind

The Buying Brain: Secr...

by A. K. Pradeep
  • Published in 2010
  • 272
Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Beyond Viral: How to A...

by Kevin Nalty
  • Published in 2010
  • 256
Marketing 3.0: From Products to Customers to the Human Spirit

Marketing 3.0: From Pr...

by Iwan Setiawan, Hermawan Kartajaya, Iwan Setiawan
  • Published in 2010
  • 208
Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success

Positioning for Profes...

by Tim Williams
  • Published in 2010
  • 208
Kellogg on Marketing, Second Edition

Kellogg on Marketing,...

by Alice M. Tybout
  • Published in 2010
  • 448
Wide-Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees

Wide-Angle Vision: Bea...

by Wayne C. Burkan
  • Published in 1996
  • 275
Marketing Your Consulting and Professional Services Third Edition

Marketing Your Consult...

by Jeff Davidson, Jeff Davidson
  • Published in 1997
  • 288
Orchestrating Success

Orchestrating Success

by Walter E. Goddard, Walter E. Goddard
  • Published in 1989
  • 176

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