Orchestrating Success
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More About This Title Orchestrating Success


The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.


Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.


Working in Concert.

Synchronizing with the Marketplace.

Conducting the Process.

Establishing Responsibilities.

Preparing the Data.

Operating the Process.

Implementing the Process.