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「マルちゃん」はなぜメキシコの国民食になったのか?―世界で売れる商品の異文化対応力

「マルちゃん」はなぜメキシコの国民食になった...

by 安西洋之/中林鉄太郎
  • Published in 2011
  • 245
モノづくり原論―君の心を熱くする24の物語

モノづくり原論―君の心を熱くする24の物語

by 常盤文克、片平秀貴、古川一郎
  • Published in 2012
  • 198
The Insanity of Advertising

The Insanity of Advert...

by Fred S. Goldberg
  • Published in 2016
  • 394
Confessions of an Advertising Man

Confessions of an Adve...

by David Ogilvy
  • Published in 2012
  • 192
The Hard Sell

The Hard Sell

by Dee Madigan
  • Published in 2014
  • 224
Another One Bites the Grass: Making Sense of International Advertising

Another One Bites the...

by Simon Anholt
  • Published in 2000
  • 326
'Hey, Whipple, Squeeze This': A Guide to CreatingGreat Ads

'Hey, Whipple, Squeeze...

by Luke Sullivan
  • Published in 1998
  • 272
Hey, Whipple, Squeeze This: A Guide to CreatingGreat Ads, Second Edition

Hey, Whipple, Squeeze...

by Luke Sullivan
  • Published in 2003
  • 304
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: H...

by Adam Morgan
  • Published in 1999
  • 304
Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More Second Edition

Do It Yourself Adverti...

by Fred E. Hahn, Kenneth G. Mangun
  • Published in 1997
  • 384
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising, 3rd Edition

Hey, Whipple, Squeeze...

by Luke Sullivan
  • Published in 2008
  • 352
How to Get Ideas

How to Get Ideas

by Jack Foster, Larry Corby
  • Published in 2007
  • 214

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