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A Branded World: Adventures in Public Relationsand the Creation of Superbrands

A Branded World: Adven...

by Michael Levine
  • Published in 2003
  • 260
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

Join the Conversation:...

by Joseph Jaffe
  • Published in 2007
  • 320
Pick Me: Breaking into Advertising, and StayingThere (An Adweek Book)

Pick Me: Breaking into...

by Janet Kestin, Janet Kestin
  • Published in 2005
  • 240
Managing Corporate Social Responsibility - ACommunication Approach

Managing Corporate Soc...

by Sherry J. Holladay, Sherry J. Holladay
  • Published in 2011
  • 200
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 4th Edition

Hey, Whipple, Squeeze...

by Luke Sullivan, Sam Bennett, Edward Boches
  • Published in 2012
  • 400
The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking (An Adweek Book)

The Do-It-Yourself Lob...

by Tom Monahan
  • Published in 2002
  • 262
Beyond Listening: Learning the Secret Language ofFocus Groups

Beyond Listening: Lear...

by Bonnie Goebert
  • Published in 2001
  • 240
The Peaceable Kingdom: Building a Company WithoutFactionalism, Fiefdoms, Fear and Other Staples ofModern Business

The Peaceable Kingdom:...

by Stan Richards
  • Published in 2001
  • 272
Advertising and Society: An Introduction

Advertising and Societ...

by Carol J. Pardun
  • Published in 2013
  • 312
Driven: Inside BMW, the Most Admired Car Companyin the World

Driven: Inside BMW, th...

by David Kiley
  • Published in 2004
  • 320
The PR Masterclass - How to Develop a PublicRelations Strategy That Works

The PR Masterclass - H...

by Alex Singleton
  • Published in 2014
  • 208
Under the Radar: Talking to Today's Cynical Consumer

Under the Radar: Talki...

by Richard Kirshenbaum, Richard Kirshenbaum
  • Published in 1997
  • 256

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