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Beyond Listening: Learning the Secret Language ofFocus Groups

Beyond Listening: Lear...

by Bonnie Goebert
  • Published in 2001
  • 240
The Peaceable Kingdom: Building a Company WithoutFactionalism, Fiefdoms, Fear and Other Staples ofModern Business

The Peaceable Kingdom:...

by Stan Richards
  • Published in 2001
  • 272
Advertising and Society: An Introduction

Advertising and Societ...

by Carol J. Pardun
  • Published in 2013
  • 312
Driven: Inside BMW, the Most Admired Car Companyin the World

Driven: Inside BMW, th...

by David Kiley
  • Published in 2004
  • 320
The PR Masterclass - How to Develop a PublicRelations Strategy That Works

The PR Masterclass - H...

by Alex Singleton
  • Published in 2014
  • 208
Under the Radar: Talking to Today's Cynical Consumer

Under the Radar: Talki...

by Richard Kirshenbaum, Richard Kirshenbaum
  • Published in 1997
  • 256
Disruption: Overturning Conventions and Shaking Up the Marketplace

Disruption: Overturnin...

by Jean-Marie Dru
  • Published in 1996
  • 256
Truth, Lies, and Advertising: The Art of AccountPlanning

Truth, Lies, and Adver...

by Jon Steel
  • Published in 1998
  • 320

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