The Peaceable Kingdom: Building a Company WithoutFactionalism, Fiefdoms, Fear and Other Staples ofModern Business
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More About This Title The Peaceable Kingdom: Building a Company WithoutFactionalism, Fiefdoms, Fear and Other Staples ofModern Business
English
"Fresh, provocative, and powerful. Had I read this book before Istarted building a company of my own, it would have saved me agreat deal of time and pain."-Sam Hill, President, HeliosConsulting, Coauthor, Radical Marketing and The InfiniteAsset
"In this insane world of ephemeral company loyalty and revolvingdoors to top positions, Stan Richards has clearly outlinedexceedingly sane ways for any company to retain star performers bycreating an environment that fundamentally rejects officepolitics."-Dick Hammill, Senior Vice President, Marketing andAdvertising, The Home Depot
"For the three decades during which I was building Mullen, my herowasn't in New York-he was in Dallas. Stan Richards built aquintessentially creative agency from the uncommon clay of courage,generosity, common sense, loyalty, and integrity. If you'd like tobe famous, respected, loved, and rich, here's the manual."-JimMullen, Founder, Mullen Advertising
"Keeping the creative spirit alive with every member of your teamas your company grows should be your highest priority. ThePeaceable Kingdom clearly describes how to keep the spirit aliveand how to encourage every member of the team to constantly focuson improving the company and its services every day."-H. RossPerot
The Peaceable Kingdom is a story like no other-one that reveals howa company that admittedly refers to itself as strange and oddnevertheless became one of the most closely watched, respected, andprofitable businesses in the advertising industry. This eye-openingbook takes you inside the doors of The Richards Group, whichmanaged to survive and prosper in this cutthroat business bydefying many truisms not only for ad agencies but for businesses ingeneral. Company founder Stan Richards, along with David Culp,unveils how unconventional methods and a willingness to break downbarriers earned them an A client list including Nokia, Home Depot,Motel 6, Fruit of the Loom, Corona, and Chick-fil-A.
Read The Peaceable Kingdom and see how your company-no matter theindustry-can follow in their footsteps and build a more harmonious,productive, and prosperous business.
"In this insane world of ephemeral company loyalty and revolvingdoors to top positions, Stan Richards has clearly outlinedexceedingly sane ways for any company to retain star performers bycreating an environment that fundamentally rejects officepolitics."-Dick Hammill, Senior Vice President, Marketing andAdvertising, The Home Depot
"For the three decades during which I was building Mullen, my herowasn't in New York-he was in Dallas. Stan Richards built aquintessentially creative agency from the uncommon clay of courage,generosity, common sense, loyalty, and integrity. If you'd like tobe famous, respected, loved, and rich, here's the manual."-JimMullen, Founder, Mullen Advertising
"Keeping the creative spirit alive with every member of your teamas your company grows should be your highest priority. ThePeaceable Kingdom clearly describes how to keep the spirit aliveand how to encourage every member of the team to constantly focuson improving the company and its services every day."-H. RossPerot
The Peaceable Kingdom is a story like no other-one that reveals howa company that admittedly refers to itself as strange and oddnevertheless became one of the most closely watched, respected, andprofitable businesses in the advertising industry. This eye-openingbook takes you inside the doors of The Richards Group, whichmanaged to survive and prosper in this cutthroat business bydefying many truisms not only for ad agencies but for businesses ingeneral. Company founder Stan Richards, along with David Culp,unveils how unconventional methods and a willingness to break downbarriers earned them an A client list including Nokia, Home Depot,Motel 6, Fruit of the Loom, Corona, and Chick-fil-A.
Read The Peaceable Kingdom and see how your company-no matter theindustry-can follow in their footsteps and build a more harmonious,productive, and prosperous business.
English
STAN RICHARDS is the founder of The Richards Group, a Dallas-basedad agency that was named Adweek's "Southwest" Agency of the Year in1984, 1988, 1990, and 1994. In addition, the company has won elevenClio Awards since its founding in 1976.
DAVID CULP worked for eight years as a writer and creative grouphead for The Richards Group before becoming a freelance writer. Hecontinues to handle writing assignments for the agency.
DAVID CULP worked for eight years as a writer and creative grouphead for The Richards Group before becoming a freelance writer. Hecontinues to handle writing assignments for the agency.
English
Introduction: Tearing Down the Walls.
Tribalism Is Alive and Well -
Let's Kill It.
Barely Managing.
Learning to Function without Dysfunction.
Who Is Stan Richards, and Where Did He Get This Stuff?
Putting More Force in Your Workforce.
Fearless Collaboration, Free Communication, and Other UnnaturalActs.
The Gentleperson's Guide to Making a Killing.
Bizarre Practices of the Financial Kind.
Branding: The Secret to a Business without Barriers.
Turning the Barge.
Acknowledgments.
Index.
Tribalism Is Alive and Well -
Let's Kill It.
Barely Managing.
Learning to Function without Dysfunction.
Who Is Stan Richards, and Where Did He Get This Stuff?
Putting More Force in Your Workforce.
Fearless Collaboration, Free Communication, and Other UnnaturalActs.
The Gentleperson's Guide to Making a Killing.
Bizarre Practices of the Financial Kind.
Branding: The Secret to a Business without Barriers.
Turning the Barge.
Acknowledgments.
Index.
