Smart or Lucky?
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More About This Title Smart or Lucky?

English

Smart or Lucky? How Technology Leaders Turn Chance into Success

About the Book:

An insider’s look at the combination of luck and smarts you need to succeed in today's changing tech world.

To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and make it work for them. Those who fail are the ones who may be lucky but get complacent, believe they're the smartest players in the market, and fail to make the changes needed to sustain leadership. Smart or Lucky? is for business leaders who are interested in learning what it takes to be successful in emerging markets and how to sustain success over the long term. It shows entrepreneurs how to recognize a lucky break and have the foresight to take advantage of it.

Offers concrete lessons based on well-tested principles that have broad applications for business leaders and entrepreneurs across industriesBased on experiences with hundreds of successful and failed companies in the software market over three decadesAuthor’s method has resulted in expanded revenue and increased market success for both large and small companies

Informative and highly detailed, this is a must-read for all business leaders and emerging entrepreneurs who want to understand how to stay nimble and succeed in complicated, competitive markets.

English

Judith Hurwitz is president and CEO of Hurwitz Group, Inc., a strategy consulting and research firm focused on distributed computing technologies. She has been a computer journalist, computer industry analyst, strategy consultant, programmer, and commentator. A highly sought-after consultant for many established and emerging software companies, she is a frequent speaker at industry events and writes a popular blog focused on distributed technology. She lives in Newton, Massachusetts.

For more information, please visit www.smartorlucky.com

English

Introduction ix

1 LIGHTNING DOESN’T STRIKE TWICE

What Happens When You’re Lucky but Think You’re Smart 1

2 GAINING AND RETAINING CUSTOMERS

How to Get Customers to Adopt and Commit to Technology 27

3 YOU’RE NOT DEAD YET

How Some Companies Come Back from Near Death Experiences 41

4 THE GOOGLE SNEAK ATTACK

Supplanting the Market Leader 61

5 HEROWORSHIP

Gaining Loyalty by Helping Your Customers Find Personal Success 81

6 LESSONS FROM THE LEMMINGS ERA

How Out-of-Control Dot-Coms Fueled the Future 97

7 THE GOTCHA SYNDROME

Why Promising Technologies Fail 113

8 STANDING ON THE SHOULDERS OF PIONEERS

How Lessons Learned from the Past Pave the Way for New Technology 133

9 THE SILVER BULLET SYNDROME

Beware of Solutions That Appear Too Good to Be True 157

10 SPLITTING UP IS HARD TO DO

When Walking Away from Legacy Products Makes Sense 173

Conclusion: Ten Rules for Turning Luck into Sustainable Success 189

Notes 197

Acknowledgments 205

About the Author 207

Index 209

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