CIO Best Practices, Second Edition: Enabling Strategic Value With Information Technology
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Enabling Strategic Value with Information Technology


For anyone who wants to achieve better returns on their IT investments, CIO Best Practices, Second Edition presents the leadership skills and competencies required of a CIO addressing comprehensive enterprise strategic frameworks to fully leverage IT resources.

Filled with real-world examples of CIO success stories, the Second Edition explores:

  • CIO leadership responsibilities and opportunities
  • The business impacts of both business and social networking, as well as ways the CIO can leverage the new reality of human connectivity on the Internet
  • The increasingly inextricable relationships between customers, employees, and their use of personal information technologies
  • Emerging cultural expectations and standards outside the workplace
  • Current CRM best practices in terms of the relationship between customer preferences and shareholder wealth
  • Enterprise energy utilization and sustainability practices—otherwise known as Green IT—with all the best practices collected here, in one place
  • Best practices for one of the Internet's newest and most revolutionary technologies: cloud computing and ways it is shaping the new economics of business


JOE STENZEL has worked as editor in chief of the Journal of Strategic Performance Management and Cost Management, and two Warren, Gorham, and Lamont periodicals since 2000. He has written or co-written four other books for John Wiley & Sons: Essentials of Cost Management, From Cost to Performance Management, CFO Survival Guide, and Lean Accounting.


Preface ix

About the Contributing Authors xix

Chapter 1 Freedom with Fences: Robert Stephens Discusses CIO Leadership and IT Innovation 1

The CIO Leadership Paradox 1

The Fences 5

Rules and Innovative Augmentation 13

The CIO and Enterprise Culture 16

Radical Transparency 20

Proactive Risk Practices 23

The CIO and the Customer 26

The IT Organization 34

Notes 39

Chapter 2 Why Does IT Behave the Way It Does? 41

Making Sense of IT Business Management 41

Putting the Pieces Together 63

Changing the Way IT Behaves 86

Notes 97

Chapter 3 Cloud Computing and the New Economics of Business 99

A Combination of Technologies Create Cloud Computing 100

Some Working Defi nitions of Cloud Computing 101

Cloud Computing Has Three Component Layers 102

Implications of the Transition to Cloud Computing 104

A Business Strategy Based on Agility 108

Using the Cloud for Business Advantage 111

Business Applications with the Greatest Potential 112

Cloud Risk Considerations 115

Cloud Cost Considerations 118

Case Study: Selling "Designer Chocolates" 120

Desirable Characteristics of New IT Architecture 123

Public Clouds, Private Clouds, and Hybrid Clouds 124

Issues to Consider When Thinking about Private Clouds 128

The Cloud is a Platform for Managing Business Processes 131

Automate Routine Processes, Focus People on Handling Exceptions 134

Four Technologies Enable Responsive Business Processes 136

Notes 139

Chapter 4 Leading with Green: Expanding the CIO's Role in Eco-Effi cient Information Technology Adoption 141

What Is Green IT? 144

Who Cares about Green IT? 146

Green IT: A Quickly Maturing Management Discipline 147

Common Challenges Presented by Green 159

Role of Public Policy 165

Role of the CIO 167

Risks and Common Mistakes to Avoid 171

Summary 173

Notes 174

Chapter 5 Sustainability, Technology, and Economic Pragmatism: A View into the Future 177

Sustainability 177

Globalization, Decentralization, and Sustainability 179

Future Opportunities for Improving Global IT Sustainability 187

Mobility 203

Ubiquity: Pervasive Computing, Ubiquitous Sensors, and Ad Hoc Communications 212

Energy: Smart Buildings, Renewables, and Campus Sustainability 215

Physical Security and Information Assurance 217

Integrating Sustainability into Strategic Planning 220

The Future Lies before Us 232

Notes 233

Chapter 6 How to Measure and Manage Customer Value and Customer Profi tability 237

The Rising Need to Focus on Customers 238

A Foundation for Customer Portfolio Management 245

Distinguishing High from Low Economic Customer Value 255

Measuring Customer Lifetime Value 262

Balancing Shareholder Value with Customer Value 269

The CFO and CIO Must Shift Emphasis 275

Appendix 6A: Activity-Based Costing is a Cost Reassignment Network 280

Notes 282

Chapter 7 Evolution of Networks into Networking 285

Evolution of Networks into Networking: Computational, Data, Business, and Personal 285

Advances in Computational and Data Networks 289

Advances in Storage and Data Networks 291

Business Impacts of Business Networking 295

Business Impacts of Social Networking 299

Virtual Worlds: Second Life 302

Democratization and Socialization of Information 306

The Wisdom of Crowds? 309

The New Reality 311

Adapting to the New Reality 315

Role of IS/IT in Adapting to the New Reality 317

Notes 320

About the Editor 327

Index 329