Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose
Buy Rights Online Buy Rights

Rights Contact Login For More Details

More About This Title Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose


Essential strategies to transform your organization and boost your profits

Want to recapture your organization's original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place.

  • Helps you identify the blockages hindering innovation within your organization
  • Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities
  • Explores leading innovation theories you can apply right away-without expensive consultants

Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.


Braden Kelley is thefounder of Business Strategy Innovation and has been advising companies, including Microsoft, Misys, Millicom International Cellular, Wunder-man, and on how to increase their revenue and cut their costs since 1996. Braden is a thought leader on the topic of continuous innovation and works with clients to create innovative strategies, effective customer marketing, organizational change, and improved organizational performance. He has published more than 400 articles for online publications such as CustomerThink and Blogging Innovation. On Twitter, he is an innovation leader with over 6,000 followers.





About the Companion Web Site.

PART I Setting the Stage.

Chapter 1 Blinded by the Light: Vision Blockages.


Innovation Vision Example (Alcatel-Lucent).

Innovation Vision Example (Kuwait Petroleum Corporation).

There Is No Single Innovation Vision.

Innovation Vision Case Study—Ford Motor Company.

Innovation Vision Case Study—Hewlett-Packard.

Innovation Vision Case Study—Apple Computer.

Innovation Vision Case Study—Nintendo.

Innovation Vision Case Study—Walmart versus Amazon.

Innovation Vision Case Study—Intel versus AMD, Qualcomm, and NVIDIA.

Bringing It All Together.

Chapter 2 Peering in the Dark: Strategy Blockages.


Strategy Must Be Based in Reality.

Two Sources of Innovation, One Innovation Strategy.

Time as a Component of Innovation Strategy.

Innovation Strategy Case Study—The Whirlpool Example.

Innovation Case Study—Open Innovation at Procter & Gamble.

Not Just for Corporations.

Innovation Maturity.

Incremental versus Disruptive Innovation.

Innovation Portfolios.

Open Innovation.

Bringing It All Together.

Chapter 3 Setting a Course Blindfolded: Goal Blockages.


The Purpose of Innovation Goals.

The Infl uence of Customer Permissions and Visual Frameworks on Your Innovation Strategy and Goals.

Setting Your Innovation Goals.

Bringing It All Together.

PART II The Innovation Engine.

Chapter 4 What Are They Really Thinking?: Insight Blockages.


Four Lenses of Innovation.

Broadcasting the Voice of the Customer.

Trend Spotting, Behaviors, and Needs.

Insights and Execution.

Insights Case Study—Apple iPhone.

Insights Case Study—Apple iPad.

Are You Innovating for the Past or the Future?

Bringing It All Together.

Chapter 5 Shining a Light on the Customer Problem: Idea Generation Blockages.


Generating Ideas.

Idea Quantity.

Idea Quality.

Better Brainstorming.

The Idea Generation S-Curve.

The Nine Innovation Roles.

Bringing It All Together.

Chapter 6 Picking a Winner Without Looking: Idea Evaluation Blockages.


You Get What You Measure.

Separate But Equal.

Idea Evaluation Checklist.

Idea Challenges.

Parallel Idea Evaluation in a Serial World.

Saying No in the Right Way.

The Importance of "Not Now".

Bringing It All Together.

Chapter 7 Going to Market Blind: Idea Commercialization Blockages.


Useful or Valuable.

Slow Innovation.

Slow Innovation Case Study—The iPod.

Slow Innovation Case Study—The VCR.

Slow Innovation Case Study—The Internet.

Slow Innovation Case Study—Southwest Airlines.

Slow Innovation—Conclusion.

Idea Commercialization Stories—Apple Designs a "No!"

Lessons Learned.

Bringing It All Together.

Part III The Organization.

Chapter 8 Have You Had an Innovation Lobotomy?: Organizational Psychology Blockages.


What Are You Afraid Of?

The Impact of Culture.

Organizational Hierarchy of Needs.

Breaking Out of the Mold.

Choose Your Own Hours—A Case Study in Flexibility.

Bringing It All Together.

Chapter 9 Do Your Policies and Processes Keep People in the Dark?: Information and Structural Blockages.


Some Secrets of Continuous Innovation Are Nothing New.

Should They Call Them Silos or Bunkers?

Get Your Hands Off My Bonus.

A Case Study in Breaking Down Information and Structural Barriers Cisco.

Another Case Study—GE and Reverse Innovation.

Bringing It All Together.

Chapter 10 Keeping the Lights On: Sustainability Blockages.


Who Innovates?

Innovating in a Crisis.

Innovation Is Not a Project.

If You Want Systemic Innovation, You Need Systems to Manage It.

Innovation versus Flexibility.

Managing Innovation Is About Managing Change—A Case Study.

Purpose and Passion.

Blogging Innovation as a Case Study in Passion.

Passion versus Obsession.

Innovation Is Social.

Bringing It All Together.


Appendix A Customer Exploration.

Appendix B Visual Frameworks for Guiding Your Innovation Efforts.

Appendix C The Innovation Baker's Dozen.


About the Author.



"Kelley may have become an online media personality, but he's probably more well-known within the innovation community as author of the book Stoking Your Innovation Bonfire, published October 2010 by John Wiley & Sons. I wanted to provide a book that helps people identify and remove barriers to innovation and is an innovation primer for people who are looking to get started," (Seattle Times, 4 September 2011)