Social Innovation, Inc.: 5 Strategies for DrivingBusiness Growth Through Social Change
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More About This Title Social Innovation, Inc.: 5 Strategies for DrivingBusiness Growth Through Social Change


Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?

Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.

  • Explains the fundamental shift in the role of business in society, from social contract to social capital market
  • Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding
  • Offers step-by-step guidance for creating economic value through positive social change

Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.


Jason Saul is one of the nation's leading experts on measuring social impact. He is a Lecturer of Social Enterprise at Northwestern's Kellogg School of Management and the CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits, and the public sector measure and improve social impact.



I The New Economics of Social Change.

1 The Rise of the Social Capital Market.

2 Responsibility Is Not a Strategy.

3 Corporate Social Innovation.

II Five Strategies for Corporate Social Innovation.

4 Strategy One—Create Revenues Through Submarket Products and Services.

5 Strategy Two—Enter New Markets Through Backdoor Channels.

6 Strategy Three—Build Emotional Bonds with Customers.

7 Strategy Four—Develop New Pipelines for Talent.

8 Strategy Five—Influence Policy Through Reverse Lobbying.

III The Roadmap to Social Innovation.

9 Creating a Culture of Social Innovation.

10 The Formula for Social Innovation.

11 Implications of the Social Capital Market.



About the Author.