The Art of Giving: Where the Soul Meets a Business Plan
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More About This Title The Art of Giving: Where the Soul Meets a Business Plan


An honest assessment for how to determine your individual relationship with charitable giving in today's world

From world-renowned philanthropists Charles Bronfman and Jeffrey Solomon of the Andrea and Charles Bronfman Philanthropies comes a comprehensive guide on how to be a canny, street-smart, effective philanthropist, regardless of your income level. It is also a perfect companion for nonprofit program and development executives who would like to introduce donors to their work and their organizations.

Despite their critical importance to philanthropy, donors have few resources for solid information about making their gifts-deciding what type of gift to give, how to structure it, the tax implications, what level of follow-up and transparency they should ask for and expect, and countless other complexities. This book fills that vacuum and helps you gain a special understanding of philanthropy as a business undertaking as well as a deeply personal, reflective process.

Drawing on decades of experience, the authors offer a fresh, enlivening approach to the nonprofit enterprise that, too often, is undervalued and thought of as the province of the burnt-out and the overwhelmed. Along with its many candid insights and memorable anecdotes, The Art of Giving also offers instruction on how to create a business plan for giving that works for you.


CHARLES BRONFMAN, of the Seagram's corporate family, is the founder of the Andrea and Charles Bronfman Philanthropies. He was cochairman of Seagram's, the founding owner of the Montreal Expos, and former chairman of Koor Industries Ltd., as well as chairman of the Montreal Jewish Federation and the first chairman of the United Jewish Communities. Among his many philanthropic duties, Bronfman sits on the boards of Mount Sinai Medical Center and Brandeis University.

JEFFREY SOLOMON is president of the Andrea and Charles Bronfman Philanthropies. He has taught the subject of philanthropy at New York University and has served on numerous nonprofit boards, including the Council on Foundations, where he chaired the Committee on Ethics and Practice. Solomon has been chief operating officer of the United Jewish Appeal Federation in New York, and he is a founding trustee of the World Faiths Development Dialogue.


by James Wolfensohn


PART ONE The Donor

1 Getting Started 11

2 The Joy of Giving 19

3 The New Philanthropy 23

4 Donors Come in All Types 29

5 The Soul of the New Philanthropist 39

6 Accelerants 57

7 Finding Your Niche 65

PART TWO The Partners

8 Do I Do It—or Do I Buy It? 81

9 Working with a Nonprofit 97

10 Running the Show 113

11 The Family 127

12 The Face in the Mirror 143

13 Philanthropy in Hard Times 153


14 A Glossary of Gifts 161

15 The Pudding Is in the Proof 175

16 A Little Financial Advice 189

17 On Innovations 203

18 Twenty Questions—Investing in Changing the World 213

EPILOGUE: Why We Are Here 217

PART FOUR Resources

RESOURCE A: Index of Nonprofit Resources 223

RESOURCE B: Further Sources of Information 259