Rights Contact Login For More Details
More About This Title The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage, Second Edition
- Identifying market opportunities worldwide and pursuing them by establishing the necessary presence in all key markets
- Converting global presence into global competitive advantage by identifying and developing the opportunities for value creation that global presence offers
- Cultivating a global mindset by viewing cultural and geographic diversity as an opportunity, not just a challenge
- Leveraging the rise of emerging markets especially China and India to transform the company's growth prospects, global cost structure, and pace of innovation
Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization at the Smith School of Business, the University of Maryland at College Park. A world-renowned scholar on global strategy, he is a regular speaker at major conferences and serves as an adviser and director for corporations in the United States, Europe, and Asia.
Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business. He consults with CEOs and senior executives in global corporations. During 2008, he is on leave from Tuck to work with General Electric as "Professor in Residence and Chief Innovation Consultant."
Haiyan Wang is managing partner of China India Institute, a research and consulting organization. Drawing on her experience in China, Singapore, Europe, and the United States, she consults with companies and speaks at conferences on smart globalization in the age of China and India.
Jeffrey E. Garten
1. Rising Up to the Global Challenge 1
2. Building Global Presence 25
3. Lessons from the Globalization of Wal-Mart 57
4. Exploiting Global Presence 79
5. Cultivating a Global Mindset 115
6. Building a Global Knowledge Machine 153
7. Dynamics of Global Business Teams 189
8. Globalizing the Young Venture 217
9. Leveraging China and India for Global Dominance 237
The Authors 279