Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems
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More About This Title Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems


How to apply data quality management techniques to marketing, sales, and other specific business units

Author and information quality management expert Larry English returns with a sequel to his much-acclaimed book, Improving Data Warehouse and Business Information Quality. In this new book he takes a hands-on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human resources.

The book presents real-world scenarios so you can see how to meld data quality concepts to specific business areas such as supply chain management, product and service development, customer care, and others. Step-by-step instruction, practical techniques, and helpful templates from the author help you immediately apply best practices and start modeling your own quality initiatives.

Maintaining the quality and accuracy of business data is crucial; database managers are in need of specific guidance for data quality management in all key business areasInformation Quality Applied offers IT, database, and business managers step-by-step instruction in setting up methodical and effective proceduresThe book provides specifics if you have to manage data quality in marketing, sales, customer care, supply chain management, product and service management, human resources, or financeThe author includes templates that readers can put to immedate use for modeling their own quality initiativesA Companion Web site provides templates, updates to the book, and links to related sites


LARRY P. ENGLISH, President and Principal of Information Impact International, is one of the most highly respected authorities in the world on how to apply Quality Management Principles to Total Information Quality Management. He has provided consulting and education in more than 40 countries on six continents.

English was featured as one of the "21 Voices for the 21st Century" in the American Society for Quality's journal Quality Progress in January 2000.

Heartbeat of America, hosted by William Shatner, awarded English the "Keeping America Strong Award" in December 2008, honoring his work in helping organizations eliminate the high costs of business process failure caused by poor quality Information.

English was honored by the MIT Information Quality Program for a Decade of Outstanding Contributions to the field of Information Quality Management in July 2009.

Mr. English has been called: "The most influential thought leader in the Information Quality space." —Neil Foshay, Faculty, St. Francis Xavier University, NS, Canada"The thought leader in the Information Quality/Data Quality field." —Dr. Martin Eppler, author of Managing Information Quality"The leading authority in applying Dr. Deming's principles to Information Quality." —Dr. Joyce Orsini, President of the Deming Institute and Director of the Deming MBA Scholars Program at Fordham University



Introduction: Business Excellence through Information Excellence.

Part I From Information Crisis to Business Excellence through Information Excellence.

Chapter 1 Process and Business Failure: The High Costs of Low Quality Information.

Chapter 2 The ABCs of the TIQM Quality System for Total Information Quality Management.

Part II The Step-by-Step Guide to the TIQM Quality System for Total Information Quality Management.

Chapter 3 Implementing and Sustaining an Effective Information Quality Environment.

Chapter 4 The Step-by-Step Guide to Assessing Information Product Specifications and Information Architecture Quality.

Chapter 5 The Step-by-Step Guide to Assessing Information Quality.

Chapter 6 The Step-by-Step Guide to Measuring Costs and Risks of Poor Quality Information.

Chapter 7 The Step-by-Step Guide to Improving Information Process Quality.

Chapter 8 The Step-by-Step Guideto Data Correction and Controlling Data Redundancy.

Part III Information Quality Applied to Core Business Value Circles.

Chapter 9 Information Quality Applied to Customer Care: “Prospect-to-Valued-and-Valuable-Customer”.

Chapter 10 Information Quality Applied to Product Development: “Product-Idea-to-Product-Retire”.

Chapter 11 Information Quality Applied to Supply Chain Management: “Forecast-to-Satisfied-Customer”.

Chapter 12 Information Quality Applied to Financial and Risk Management: “Budget-to-Profit”.

Chapter 13 Information Quality Applied to Internet and e-Business Information: “e-Surfer-to-Satisfied-e-Customer”.

Chapter 14 Information Quality Applied to Document & Knowledge Management: “Words-to-Wisdom” and “Ideas-to-Innovation”.

Chapter 15 Information Quality Applied to Information Management and Information Systems Engineering.

Chapter 16 The Journey Is the Key to Success.