Title Details

Martin Webb is a successful serial entrepreneur and the presenter Channel 4's Risking It All and the face of Lloyd's TSB adverts.
Martin's entrepreneurial portfolio is impressive having made his fortune selling C-Side, the leisure company he co-founded on in 1993. C-Side grew from one site to 28 leisure venues over the following eight years before it was sold for £15 million in 2001. He then set up People's Pubs - the country’s first pub that gives its entire profit to local charities that benefit the community and developed two commercial pub companies in London.
Today Martin has expanded his remit and has launched Dekorart, a web-based fine art digital printing company. He also runs many other businesses including a stunning rural retreat in France and will soon be launching two online ventures in different sectors.
Martin writes for the Daily Telegraph and regularly speaks at startup events.

^{When is a good time to start a business?}

^{Prologue: The false start.}

^{1 So you want to be an entrepreneur?}

^{2 Starting afresh.}

^{3 Putting the idea into practice.}

^{4 The Opening days.}

^{5 Building on success.}

^{6 Branching out and preparing to exit.}

^{7 Cashing in.}

^{The Entrepreneur’s Toolkit.}

^{Item 1 The general business model and working capital.}

^{Item 2 Risk assessment.}

^{Item 3 Getting the start-up money.}

^{Item 4 Drawing up the first rough financial plan.}

^{Item 5 The decision to lease premises or buy them.}

^{Item 6 Drawing up a detailed business plan.}

^{Item 7 The formal documentation of staff appraisal.}

^Index.