Smashing Logo Design - The Art of Creating Visual Identities
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More About This Title Smashing Logo Design - The Art of Creating Visual Identities

English

Gareth Hardy specializes in revolutionary branding solutions and has worked for clients both domestically and internationally. He is an established freelancer working under the tongue-in-cheek moniker of Down With Design.

English

PART I: THE POWER OF LOGOS.

Chapter 1: The Logo.

Chapter 2: Types of Logos.

Chapter 3: The Key to Success.

PART II: DESIGNING A LOGO.

Chapter 4: Communicating with Your Client: The Design Brief.

Chapter 5: Conducting Preliminary Research.

Chapter 6: Conceptualizing a Logo.

Chapter 7: Getting Your Ideas On-Screen.

Chapter 8: Turning to Typography.

Chapter 9: Playing with Layout.

Chapter 10: Considering Color.

Chapter 11: Presenting Your Designs to Your Client.

Chapter 12: Preparing Source Files.

Chapter 13: Setting Logo Usage Guidelines.

Chapter 14: Avoiding Common Logo Design Mistakes.

PART III: SHOWCASE.

Chapter 15: Pictorial Marks.

Chapter 16: Abstract and Symbolic Marks.

Chapter 17: Wordmarks.

Chapter 18: Initials and Monograms.

Chapter 19: Emblems and Characters.

Appendix: Step Inside the World of Logo Design.

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