Title Details

PART I: BASIC SKILLS OF FREELANCE WEB DESIGNERS.

Chapter 1: Essential Habits of an Effective Professional Freelancer.

Chapter 2: Common Questions of Web Designers.

Chapter 3: The Designer Who Delivers.

Chapter 4: Critical Mistakes Freelancers Make.

Chapter 5: The Importance of Customer Service.

Chapter 6: Creatively Handling the Admin Side of Freelancing.

Chapter 7: Pitching Like a Pro.

Chapter 8: The Finances of Freelancing.

PART II: COMMUNICATION WITH CLIENTS AND PARTNERS.

Chapter 9: How to Identify and Deal with Different Types of Clients.

Chapter 10: How to Improve Designer-Client Relationships.

Chapter 11: How to Communicate Effectively with Developers.

Chapter 12: How to Educate Your Clients on Web Development.

Chapter 13: How to Explain to Clients That They Are Wrong.

Chapter 14: How to Respond Effectively to Design Criticism.

Chapter 15: How to Persuade Your Users, Boss, or Clients.

Chapter 16: How to Create the Perfect Client Questionnaire.

PART III: MARKETING: EFFECTIVE STRATEGIES FOR FREELANCERS.

Chapter 17: Getting Clients: Approaching the Company.

Chapter 18: Converting Prospects into Clients.

Chapter 19: Marketing Rules and Principles for Freelancers.

Chapter 20: How Many Ideas Do You Show Your Clients?

PART IV: CONTRACTS AND PRICING.

Chapter 21: Freelance Contracts: Do’s and Don’ts.

Chapter 22: What’s in a Price: Guidelines for Pricing Web Designs.

Chapter 23: Quality-Price Ratio in Web Design.

INDEX.