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More About This Title Growth Champions - The Battle for SustainedInnovation Leadership
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Growth is a priority for most businesses, but one that's elusive and difficult to achieve. But some companies do it well, delivering sustainable growth year after year. What makes those companies so special? And what can you and your business learn from them?
Growth Champions looks at 20 leading global organizations and identifies the key elements that drive their success. These growth champions include such companies as PepsiCo, Apple, Rolls Royce, Google, Audi, and P&G. While many share some common traits, they all take different paths to growth using different formulas to achieve it. Here, you'll learn how they formulate and execute strategies, motivate and engage people, build a growth culture, and develop and use distinctive competencies to stay ahead of the pack.
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Tim Jones is a recognised expert in innovation and future growth. He is currently Programme Director of the Future Agenda project ?] the world's first global open foresight programme and founder of Innovaro, the leading innovation strategy and insight firm. Tim has advised companies like BBC, BP, BT, Experian, GM, Johnson & Johnson, KPN, Marks & Spencer, Mars, O2, Shell and Zurich Financial as well as several government bodies across Europe and Asia.
Dr Palie Smart is a Senior Lecturer in Strategic Innovation Management and was the Deputy Director of the Innovation Leadership Centre at Cranfield business school.
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About the Contributors v
Introduction 1
Part I – The Growth Agenda: The Changing Dynamics of Innovation 13
1 – Why Growth? The Economist’s Perspective 16
2 – Alternative Strategic Approaches to Growth 24
3 – Drivers of Change 37
4 – New Approaches to Growth 49
Part II – The Growth Champions 57
5 – Nestlé and PepsiCo – Changing food and drink for the better 61
6 – Audi and Samsung Electronics – Design as the growth driver 81
7 – Reckitt Benckiser and Procter & Gamble – Making the most of insight 101
8 – Starwood Hotels and Inditex – Delivering a unique customer experience 121
9 – Amazon and Google – Expertly using data to get ever closer
to customers 143
10 – Narayana Hrudayalaya and Novo Nordisk – Reinventing healthcare 163
11 – Rolls-Royce and ARM – Technology partnerships for growth 183
12 – BASF and Shell – Growth in a resource-constrained world 201
13 – Tata and Bharti – Leapfrogging from India 221
14 – LEGO and Apple – Bringing magic to the everyday 241
Part III – The Growth Challenge: Lessons for the Future 265
15 – Key Characteristics 267
16 – Further Common Traits 281
17 – Future Challenges 287
18 – The Growth Agenda – The Essential Implications 298
Resources and References 302
Appendix – Key Data for the Growth Champions 313
Contributor Credits 332
Index 333
