SuperBusiness - How I Started SuperJam from MyGran's Kitchen
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"Fraser gives hope to anyone who ever dreamed of selling to a wider market"
Lorraine Kelly

"You have a great story to tell"
—Gordon Brown

"Fraser is an exciting young entrepreneur with an amazing story. His jams taste really fantastic too!"
—Duncan Bannatyne

At just 14 years old, Fraser Doherty was selling jars of homemade jam to his neighbours. A few years later, SuperJam was flying off the shelves of the world's largest supermarket chains.

SuperBusiness tells how he transformed a hobby into a much-loved brand, selling millions of jars along the way. Fraser explains how he did it – from his own kitchen table, without huge investment – and how you too, can come up with a killer idea, build a brand, make money, and do good in your community.

Those crazy business ideas really can grow into something amazing and life changing. If this story doesn't inspire you to start your adventure, nothing will.


Fraser Doherty, named one of the '30 under 30' entrepreneurs in the world by Inc Magazine, is one of the UK's most successful young entrepreneurs. His company, SuperJam, started as a hobby in his Gran's tiny kitchen in Scotland and has grown to become an ionic brand and a phenomenally successful company. Fraser has also established a charity, The SuperJame Tea Parties, for elderly people who live alone or in care.


About the 'Jam Boy'.


My Adventures in Jam.

1 Why Start a Business?

2 Eureka! Super Idea.

3 Finding Support.

4 Researching and Pitching Your Idea.

5 Launch!

6 Telling a Story.

7 Sell, Sell, Sell.

8 Love Your Customers.

9 Do Good.

10 Building a Team.

11 Diversify and Grow.

A Handful of Places to Go for Inspiration.