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More About This Title Consulting For Dummies
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Sections will include:
What’s a Consultant?– Deciding to set up and finding a business directionThe Consulting Process– How to create a business proposal, analyse the data, develop recommendations, present the findings, and make sure they’re implementedKey Consulting Skills– Presenting a professional image, time-management and organisation, communication skills, writing reports and presentations, using technologySetting up your Business– setting fees, drawing up contracts, setting up a home office, keeping track of time and money, multiplying effectiveness with support servicesMarketing– Promotion, getting new clients, using referralsPlus, new information on Business reality– preparing for tax audits and general small business financeThis UK edition of Consulting For Dummies will fully update readers on current e-marketing techniques and the current opportunities offered to those using the Internet to promote their business and build a client list. It will also be adapted to include core UK business and finance information, crucial for those setting up alone. Topics such as bookkeeping and basic accountancy have been added, plus content on UK tax and how government policies affect small businesses. This new edition incorporates updated currency systems in order to cater for the UK market.
English
Peter Economy, a business consultant, has authored numerous books and articles on business topics.
Philip Albon is a management consultant and founder of Techniques for Change, a change and management training consultancy that has worked with over 50 of the FTSE 100 companies.
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Part I: So You Want to Be a Consultant 7
Chapter 1: Introducing the Wonderful World of Consulting 9
Chapter 2: Deciding Whether Consulting Is Right for You 23
Chapter 3: Taking the Plunge with Your Own Consulting Business 37
Part II: Get ting Your Consulting Business Of f the Ground 49
Chapter 4: Starting a Successful Consulting Business 51
Chapter 5: The Legal, Financial, and Ethical Considerations of Your Business 69
Chapter 6: What Are You Worth? Setting Your Fees91
Part III: The Consulting Process 109
Chapter 7: Defi ning the Problem and Writing a Winning Proposal 111
Chapter 8: Data Here, Data There, Data, Data, Everywhere 129
Chapter 9: Problem-Solving and Developing Recommendations 139
Chapter 10: Tell It Like It Is: Presenting Your Recommendations 147
Chapter 11: Implementation: Making Your Prescriptions Work 159
Part IV: Selling and Marketing Your Consulting Services 167
Chapter 12: The ABCs of Selling Consultancy 169
Chapter 13: Getting the Word Out: Promoting Your Business 183
Chapter 14: Building Business and Referrals through Current Clients 193
Chapter 15: Building Business with New Clients 205
Part V: Taking Care of Business 221
Chapter 16: Contracting for Business: It's a Deal! 223
Chapter 17: Keeping Track of Your Time and Money 235
Chapter 18: Communicating Your Way to Success 249
Chapter 19: Troubleshooting Issues and Problems 263
Part VI: Taking Your Consulting Business to the Next Level 275
Chapter 20: Building on Your Success 277
Chapter 21: Advanced Pricing Strategies 287
Chapter 22: Enhancing Your Image and Reputation 297
Part VII: The Par t of Tens 307
Chapter 23: Ten Ways to Improve Your Cash Flow 309
Chapter 24: Ten Effective Marketing Strategies for New Business 315
Chapter 25: Ten Ways to Build Business with a Client 321
Index 327
