The Art of Speeches and Presentations - TheSecrets of Making People Remember What You Say
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More About This Title The Art of Speeches and Presentations - TheSecrets of Making People Remember What You Say


Be memorable.

Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near strangers, we all want to shine…or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what’s needed to give a storming speech.

The secret, according to Philip, is content. Too many of us focus on how we’re presenting, and don’t spend enough time thinking about what we’re presenting. The secret to memorable, polished speeches is to think more about the material you’re sharing – to pay attention to detail and choose your works carefully. Speech writing is and art – and art we can all learn.

When the content’s right, the confidence will follow.

In The Art of Speeches and Presentations Philip Collins provides you with a concise set of tools, preparing you for any speaking occasion. Ranging from the ancient history of rhetoric to what makes Barack Obama such a good speaker, it’s packed with practical examples and tips to teach you the craft of speaking well and making people remember what to say.

“Does Phil Collins know what he is talking about? Here’s the answer – he isn’t just good, he is the best. It’s as simple as that. I spent years writing speeches for major politicians and I now speak publicly myself all the time, and yet there is so much that I can pick up from him and anyone who re4ads this book will too.”—Daniel Finkelstein, Executive Editor, The Times and former speech writer to William Hague


Philip Collins was, until 2007, Chief Speech Writer to Tony Blair. He is now CEO of High Windows, a speechwriting consultancy which works with leading businesses, politicians and NGOs. Collins speaks regularly to both business and political audiences. He was voted After Dinner Speaker of the Year 2009, and gave the keynote address at the inaugural UK Speechwriters’ Guild conference. He gives regular speechwriting master classes at the London Business Forum.


Acknowledgements ix

Introduction: Attention to Detail 1

Chapter One: Audience 21

Chapter Two: Expectations 47

Chapter Three: Topic 71

Chapter Four: Language 107

Chapter Five: Individual 137

Chapter Six: Delivery 159

Conclusion 183

Frequently Asked Questions 195

Glossary - The Main Rhetorical Terms 201

Bibliography 205

Index 207