Transcultural Communication
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More About This Title Transcultural Communication


In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world.

  • Includes examples of mediatization and transcultural communication from a variety of cultural contexts
  • Covers an array of different types of media, including mass media and digital media
  • Incorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation


Andreas Hepp is Professor of Media and Communication Studies in the Centre for Media, Communication and Information Research (ZeMKI) at the University of Bremen, Germany. He is the author of Cultures of Mediatization (2013), co-editor, with Friedrich Krotz, of Mediatized Worlds: Culture and Society in a Media Age (2014), and co-editor, with Nick Couldry and Friedrich Krotz, of Media Events in a Global Age (2010).


1 Introduction 1

2 Approaches to Transcultural Communication 10

2.1 Consequences of Globalization 13

2.2 Postcolonial Critique 18

2.3 Methodological Reflections 22

2.4 Integrative Analyses 28

3 The Regulation of Transcultural Communication 35

3.1 Global Commercialization and Communicative Infrastructure 39

3.2 State Regulation 51

3.3 From the Free Flow of Communication to the Regulation of Globalization 59

3.4 The Global Governance of Media 73

4 The Production of Media and their Transcultural Contexts 82

4.1 The Cultures of Production within Global Media Businesses 88

4.2 The Transculturality of Journalistic Practice 98

4.3 Alternative Forms of Media Production 104

4.4 Media Cities as Transcultural Locations 113

5 The Transculturality of Media Products 124

5.1 Hollywood, Bollywood, and Nollywood 128

5.2 The Import of Programs and the Adaptation of Formats 140

5.3 The Articulation of News 154

5.4 Media Events 168

6 The Appropriation of Media and Transculturation 179

6.1 The Appropriation of Media as Cultural Localization 181

6.2 Media Disjunctions in a Mediatized Everyday World 193

6.3 Communities and Communitization 205

6.4 Media Identity and Citizenship 216

7 Perspectives on Transcultural Communication 226

Acknowledgements 231

References 234

Index 270


" engaging and well-balanced introduction to contemporary developments in global media communication from a transcultural perspective...a highly stimulating read for students and novice scholars alike." - Communications - The European Journal of Communication Research