UnProfessional
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English

A young Australian entrepreneur and self-made millionaire presents a counterintuitive guide to succeeding in today’s business world

To be unprofessional is not to be disrespectful. It is not to be reckless or lazy. It is not to be unpunctual, badly presented or poorly spoken.

To be unprofessional is to be real. It is to create a vision that is unborrowed from the past. It is to develop products that genuinely ‘wow’ your audience. It is to think of marketing strategies that the management consultants don’t have diagrams or buzz words for yet. It is to think original thoughts and speak of proactive ideas that haven’t yet been documented in the academic playbooks.

At just 26 years old, Jack Delosa knows more than you’d expect about business and entrepreneurship. A self-made millionaire by 24, Delosa is an award-winning entrepreneur and educator who has built several start-ups into successful thriving businesses. In UnProfessional, Delosa reflects on his business adventures and offers practical how-to advice on topics such as becoming a market leader on a shoestring budget, becoming the go-to person in your industry to win more business faster, how to manage and lead other people toward your vision and why it’s important to fail fast.

The business world has changed. What worked in the past will not work today. Offering a fresh perspective on the challenges of starting and running a successful business, UnProfessional is an ideal guide for Australia’s current crop of forward-thinking entrepreneurs of any age.

 

English

Jack Delosa (SYDNEY, AUSTRALIA) is a Gen Y entrepreneur and investor who was recently described by Sunrise as "The Young Aussie Millionaire That Didn't Finish Uni." Delosa dropped out of a commerce/law degree to borrow $20,000 from the bank and bought into his first business – a business to business call centre in Melbourne. Today Delosa's focus is on educating and developing a new breed of entrepreneur through his two business education institutions, The Entourage and MBE Education. He also contributed to the development of the curriculum at the Branson Centre of Entrepreneurship in South Africa. He is a spokesperson for entrepreneurship in Australia as a regular blogger for Sydney Morning Herald, The Age, Start Up Smart, Dynamic Business Magazine and AMEX. Jack has been listed as one of the top 10 entrepreneurs under 30 in Australia in the Dynamic Business Young Guns and in SmartCompany's Hot 30Under30, and four times in Australian Anthill's 30Under30 Publication. Jack's Young Gun Blog on Sydney Morning Herald was named in the Top 25 Business Blogs in Australia by Smart Company.

English

About the author xiii

Acknowledgements xv

Foreword xvii

Introduction xxi

1 Vision 1

2 Start before you’re ready 9

3 Build an attraction model 27

4 Get over your fear of sales 59

5 Become number one online 83

6 Manage and lead 103

7 Know your numbers 123

8 Play the bigger game 139

9 It’s your revolution 167

Index 171

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