The Unfakeable Code®
Readers' Favourite Five Star, NYC Big Book, and the Quilly® Award Winner
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More About This Title The Unfakeable Code®

English

Discover The Secret to Reclaim Your Power, Becoming a Better Leader and Live Prudently by Being Real!

Readers' Favorite is proud to announce that "The Unfakeable Code®" by Tony Jeton Selimi, Multi-Award-Winning #1 International Bestselling Author and Consultant, Won the Finalist Award in the Non-Fiction - New Age category in its annual international book award contest 2022. The book challenges readers to ditch the mask they have been wearing and embrace who they are and shares some rules where people can come back into authentic living, leading, and loving, where old wounds can be healed, and masks can be unveiled.

The Reader's Favorite International Book Award Contest featured thousands of contestants from over a dozen countries, from new independent authors to NYT bestsellers and celebrities. Readers' Favorite is one of the most critical book review and award contest sites on the Internet. They have earned the respect of renowned publishers like Random House, Simon & Schuster, and Harper Collins. They have received the "Best Websites for Authors" and "Honoring Excellence" awards from the Association of Independent Authors. They are also fully accredited by the BBB (A+ rating), a rarity among Book Review and Book Award Contest companies.

Selimi's Multi-Award-Winning and Mind-Illuminating book The Unfakeable Code® competed and won the Finalist title against thousands of books of the same genre submitted by independent authors, small publishers, and publishing giants such as Random House, HarperCollins and Simon & Schuster, with contestants that range from the first-time, self-published author to New York Times bestsellers like J.A. Jance, James Rollins, and #1 best-selling author Daniel Silva, as well as celebrity authors like Jim Carrey (Bruce Almighty), Henry Winkler (Happy Days), and Eriq La Salle (E.R., Coming to America).

"When the right books are picked as winners, we pay attention. We will be spreading the word about Readers' Favorite." --Karen A., Editor for Penguin Random House.

The book is also an Amazon bestseller in four categories, was awarded the Finalist Book Shelf 2022 Writing Award, Silver Winner of Literary Book Award 2021, and a Winner of the Quilly® Award, Top Shelf Magazine, Maincreast Media Book and Book Excellence Award Winner 2022 in the following non-fiction ten categories: Business/Finance, Personal Growth and Development, General, Self-Improvement, Self Help, Inspirational, Motivational, Entrepreneurship, New Age, and Business and Leadership.

The Readers' Favorite recognizes "The Unfakeable Code® - Take Back Control, Lead Authentically and Live Freely on Your Terms." as a well-researched, skilfully written book redefining the healthy body-mind-soul connection. It is filled with lessons on authenticity, growth, inner freedom, meaningful work, and much more. The author writes confidently and in crisp and upbeat prose, connecting with readers through a conversational tone and sharing real-life examples and experiences that drive the message home to readers in a compelling manner.

A powerful guide to knowing the Secret to Reclaim Your Power, Becoming a Better Leader and Live Prudently by Being Real! By learning the antidote to living with a 'mask' and fake-it-till-you-make-it culture. Combining over 30 years of research, studies and inspiring testimony, the book contains a robust five-step methodology to help you reinvent your life and become the master of your destiny.

Tony Jeton Selimi has a compelling message for contemporary readers; it is hard to ignore the confident voice and the book's clear message. The Unfakeable Code®: Take Back Control, Lead Authentically and Live Freely on Your Terms is one of those rare books that transform lives —easy to read and packed with beautiful insights.

You'll Discover How To:

• Handle Judgments and Rejections Easily and Learn To Be Comfortable In Your Skin
• Stop Being a People-pleaser and Honor Your Truth
• Use Your Emotions Intelligently
• Manage Negative Self-Talk (and Turn Fear Into a Powerful Motivator)
• Infuse Your Life With a Limitless Sense of Freedom and Untapped Potential

And More!

English

Born in 1969 in Gostivar, Republic of Northern Macedonia, Tony J. Selimi went from living homeless and penniless to an internationally recognised TEDx speaker, award-winning author of several books, self-made multi-millionaire, and cognition expert specialising in human behaviour, emotional intelligence, and leadership excellence.

He assists people from all professions and businesses from all market sectors to achieve their greatest aspirations and expand the frontiers of human awareness and potential. Tony is known for transforming thought patterns, disempowering beliefs, and skewed perceptions into life breakthroughs and wisdom that empowers you to become a master of your life and destiny.

Entrepreneurs, CEOs, global leaders, Hollywood A-list celebrities, and people from all professions consult with him to unleash their magnificence, excel in all critical areas of life, and grow to their fullest potential. Small, medium and large businesses seek Tony's expertise to address behavioural issues and boost productivity, performance, profits and overall employee well-being.

He is an executive producer of The Truth About Reading Documentary, co-created the Living My Illusion - The Truth Hurts award-winning life coaching documentary on Amazon Prime, and created the Into Your Divinity Documentary Series with a mission to raise awareness of the battles we all face in our personal, relationship, social, career, business and financial life. He has authored several multi-award-winning books, pioneered several trademarked methodologies in human development, and is featured on numerous Podcast shows, Radio, and TV, including SKY, ABC, NBC, CBS, and FOX, inspiring hundreds of millions of people worldwide.

English

Foreword 27
Introduction –
What is The Unfakeable Code®? 31
Take Off the Mask; Your Soul is Waiting 53
Principle #1:
To Unmask Yourself Is to Know Thyself 53
Break the Illusion of a One-sided
Positive or Negative Persona 58
Change the Thoughts You Think,
Words You Speak and the Language You Use 65
Know What Truly Stops You from
Taking Off your Illusory Masks 81
Rewire Your Existential Models of Reality 87
Principle #2:
Stop Working to Survive, Wake-Up and Thrive 87
The Choices You Make Determines
the Reality You Create 90
When Trust Dies, Mistrust Blossoms 96
Stop Being a People Pleaser 99
Transform Your Scarcity Persona
into a Thriving Individual 104
Disarm Your Emotions 107
Principle #3:
Disarm Your Emotional Field to Build
an Impenetrable Shield 107
Stop Being a Slave to Your One-sided Emotions 110
See Emotional Crisis as a Blessing in Disguise 112
What Does Your Relationship with
Food Say About You? 117
Master Your Emotions and Save a Life 120
Stop Giving Your Power Away, Own it 123
Principle #4:
Taking Back Control is an Inside Job 123
Mirror, Mirror on the Wall,
Whose More Controlling of Them All? 124
Adopt Pain and Pleasure in Equal Measure Attitude 127
Don’t Be Convinced By Your Arguments,
But By Your Sincerity 132
Go from Doing to Undoing 136
Your Life is an Expression of Your Consciousness 142
Master the Virtue of Loving Prudently 150
Principle #5:
Choose Love as Your Military Commander
that Wins Every Battle in Life 150
Demystify Your Idea of What Love Should be,
Must be, and is 154
When Judgment Goes, Love Appears 161
In Letting Go, You Let Love in 170
Love Yourself, as Everyone Else is Taken 175
Let Your Authenticity Shape Your Destiny 183
Who Can Benefit from Using
The Unfakeable Code®? 189
What next? 190
Acknowledgements 195
About the Author 201
Transformational Products 205
A Path to Wisdom 205
#Loneliness: The Virus of Modern Age 208
Fit for Purpose Leadership #3 211
Living My Illusion – The Truth Hurts Multi-Award Coaching Documentary 213
TJS Evolutionary Meditation Solutions® 216
Vital Planning for Elevated Living 219
Notes 221

English

"An inspiring, enjoyable, fast-moving book that shows you how to unlock your full power for unlimited success." - Brian Tracy, Author, Chairman and CEO of Brian Tracy International

"The worldview developed here transcends science, dogma and belief, giving readers a new code to reconnect with their true, authentic individual and the Divine within that knows how to take back control, lead authentically and live freely on your terms." Dr John Demartini, World Renown Human Behavior Expert, Philosopher and Founder of the Demartini Institute

“Incredibly, this is an educational life manual that gives fruitful ideas to vertical thinkers for the conception of harmonising mate- rial and heart intelligence, which is something many of us think is insurmountable and too far-fetched to dwell-on in our day to day lives.” – Jack Canfield, America’s #1 Success Coach.

“The hidden problem with fake-it-till-you-make-it is that you usually don’t realise until it’s too late that you are strengthening fakery, which is ultimately based on a fear that you are not good enough. Held in place by lies, when you take that live or online, you amplify the very things you are trying to conceal. The delusion is thinking you have pulled off the illusion; that no one noticed.

The reality, even if you fool everybody, is that you have not fooled yourself unless you are a sociopath, a pathological liar or a 24-carat gold plated narcissist – where you are so far out of alignment that you contemptuously believe that people are stu- pid, and that they deserve to be lied to. If you are in doubt, err on the side of self-honesty. It is better to enjoy a modicum of au- thentic success than superficial adulation and reputational dam- age. Tony Selimi’s new book The Unfakeable Code® is your essential guide to a truly authentic life.” – Andrew Priestley Grad Dip Psych, B. Ed, Leadership Mentor, Bestselling Author, Founder of The Coaching Experience.

“In this extraordinary and powerful book, Tony J. Selimi lays out the path to authenticity and true self-fulfilment, with un- yielding clarity and a unique synthesis of science, spirit, per- sonal experience and psychology. In the five central principles, he shows that the attraction of our times for the fakeable and inauthentic, for facades and props, for making our lives reliant on the judgments and expectations of others (or what we think are their expectations) leads us to the dead-end of self-decep- tion and blind egotism.

One of my favourite aspects of the book is that this state of end- less dissatisfaction can be recorded by the brain and be replaced by new daily habits, almost step by step, to rewire our “models of reality” and rediscover our essential, authentic self. This book is a charter for reprogramming your life and making a higher level, re-energised contribution to the real world around you and the people within it.” Dr. David Clive Price, Mental Wellbeing Mentor and Author of Hidden Demons.

“If you are looking for a book that can help you take back con- trol of the direction your life is going in and succeed in life with authenticity, then The Unfakeable Code® is the book for you. Tony J. Selimi shows you an incredible system to safely peel off the masks of your wounded persona that were creat- ed through inner discord, pain, and that lonely feeling within us that manifests in various forms in our society. A must-read book for today’s modern leader, business owner, and citizen living in a technological Disneyland, yearning for connec- tion, love, and fulfilment.” – Patryk Wezowski, Award- winning Film Maker, Director, Producer, Record- breaking Fundraising Expert.

Exhibited At: International book fairs

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