Thank You For Disrupting: The Disruptive BusinessPhilosophies of The World’s Great Entrepreneurs
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More About This Title Thank You For Disrupting: The Disruptive BusinessPhilosophies of The World’s Great Entrepreneurs

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The business ideas and innovation philosophies of the world’s great entrepreneurs—for anyone to implement in any business

Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements. 

Thank You For Disrupting: The Disruptive Business Philosophies of The World’s Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses.

The Disruptive Business Philosophies of The World’s Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time. 

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Jean-Marie Dru (www.tbwa.com) is Chairman of TBWA Agency Network, one of the world's largest advertising agency networks, with 12,000 employees in 300 offices, in 97 countries. He is the author of "Disruption" and "Beyond Disruption" and trademarked the term and the related methodology in the late ‘90s before it became part of the global business vocabulary. In 2008, Jean-Marie was awarded the French Legion of Honor award for his long-lasting contribution to the advertising industry and to the business world.

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Introduction: Thank You For Disrupting

Part I Disruptive Company Leadership

1. Steve jobs
On User Experience, Design, and Timelessness

All in One

The Art of Reduction

Life Lessons

2. Jeff Bezos
On Experimentation and Platforms

Experimentation as a Strategy

The Platform Economy

3. Herb Kelleher
On Human Resources and Operational Quality

Employees First

The Art Is in the Implementation

4. Bernard Arnault
On the Management of Creativity and Brand Building

Art and Commerce

The Luxury Industry as Model

5. Zhang Ruimin
On Decentralization and Customer-Centricity

Everyone Is a CEO

Zero Distance with the Customer

6. Jack Ma
On Chinese Business Models and Disruptive Management

A Contrarian Model

Embracing Change through Paradox

U.S. In, China Out

Part II Disruptive Business Thinking

7. Jim Collins
On the Search for Excellence and the Management of Alternatives

Good to Great

The Era of the And

8. Clayton Christensen
On Disruptive Innovation

Bottom-Up Disruption

The Disruption Controversy

9. Jedidiah Yueh
On the Behaviors of Companies of the New Economy

Lessons from an Entrepreneur

Category of One

Part III Disruptive Corporate Culture

10. Sergey Brin and Larry Page
On Recruitment Policies and Core Values

HR as a Science

A Fertile Environment

11. Patty Mccord
On Employee Empowerment and Talent Management

Disruptive HR Practices

A Contrasting Culture

12. The Disruption Company
On Corporate Culture Components and Disruption

Vision, Values, Practices

People, Story, Place

The Disruption Methodology

Part IV Disruptive Brand Building

13. Marc Pritchard
On Transparency, Accountability, and Creativity

Leading Change in the Marketing World

Making Brands Serve a Higher Purpose

14. Brian Chesky
On Brand Building and Disruptive Data

Shaping an Iconic Brand

The Single Disruptive Data

15. Lee Clow
On the Power of Great Advertising

Big Brand Ideas

Creativity, The Advertiser’s Best Bet

Part V Disruptive Social Purpose

16. Paul Polma
On Complete CSR and Corporate Activism

A Force for Good

Brand Activism

17. Emmanuel Faber
On Social Purpose and the Bottom of the Pyramid

Side Roads

The Bottom of the Pyramid

18. Marc Benioff and Suzanne Dibianca
On Scaling Up Philanthropy

A Native Philanthropist

Pledge 1%

Conclusion: Disruption Ahead

Index

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