Goliath's Revenge: How Established Companies Turnthe Tables on Digital Disruptors
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More About This Title Goliath's Revenge: How Established Companies Turnthe Tables on Digital Disruptors


Harness your company’s incumbent advantages to win the digital disruption game

Goliath’s Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind.

Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader.

Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment.

  • Learn the six new rules that separate winners from losers in the age of digital disruption
  • Prioritize your innovation investments to rebuild your competitive moat
  • Employ smart cannibalization to defend your core business
  • Deliver step-change customer outcomes to grow into adjacent markets
  • Reframe your purpose and make talent the centerpiece of your digital innovation strategy

Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success. 


TODD HEWLIN is a Managing Director at TCG Advisors, the leading growth strategy firm in Silicon Valley, and a noted expert on digitization and business model innovation. He is co-author of Consumption Economics and B4B and a frequent speaker at major industry events.

SCOTT SNYDER is a Partner at Heidrick Consulting and a recognized thought leader on digital transformation and innovation. Scott is a Senior Fellow at the Wharton School, founded three start-ups, and held leadership roles at GE, Lockheed Martin, and Venture firm Safeguard.


Foreword ix

Chapter 1 How Much Time Do You Have? 1

Chapter 2 The Incumbent’s Advantage 23

Chapter 3 Winner Takes Most 39

Chapter 4 Rule 1: Deliver Step-Change Customer Outcomes 61

Chapter 5 Rule 2: Pursue Big I and Little I Innovation 83

Chapter 6 Rule 3: Use Your Data as Currency 105

Chapter 7 Rule 4: Accelerate through Innovation Networks 127

Chapter 8 Rule 5: Value Talent over Technology 147

Chapter 9 Rule 6: Reframe Your Purpose 175

Chapter 10 Company View: Your Disruptor’s Playbook 199

Chapter 11 Career View: Disrupt Yourself 227

Appendix Goliath’s Revenge Rule Templates 249

About the Authors 259

Index 261