Bigger Than This
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English

Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specialized in creating strategic, verbal and visual brand clarity. His client list ranges from high-growth startups such as Jukin Media, Survios, and Vimmia to established brands like Warner Brothers, The Bill & Melinda Gates Foundation, Goodwill, W Hotels and Honeywell. Geyrhalter regularly judges international design competitions and is an active jury member of the Academy of Interactive & Visual Arts. His branding work has won numerous accolades, including 30 "American Graphic Design Awards."

Geyrhalter is also a columnist for Inc and Forbes, and has been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. He is an advisory board member of Santa Monica College and has served as an adjunct professor at the University of Southern California and ArtCenter College of Design. A frequent speaker and mentor to entrepreneurs worldwide, he is a distinguished "Global 100" mentor at the Founder Institute, and his book "How to Launch a Brand" is a #1 Amazon Bestseller. His newest book is "Bigger Than This – How to turn any venture into an admired brand." Geyrhalter was born in Vienna, Austria and is a graduate of Art Center College of Design.

English

FOREWORD
BRANDS IN COSTUMES, About Bigger Than This
THE RESURGENCE OF COMMODITY BRANDS IN
TIMES OF INNOVATION AND DISRUPTION
THE 8 COMMODITY BRAND TRAITS AND THEIR
COMMANDMENTS
STORY
When the background story is bigger than the product
CASE STUDY: FISHPEOPLE SEAFOOD, Fish
COMMANDMENTS
BELIEF
When values are bigger than the product
CASE STUDY: GEA, Shoes
COMMANDMENTS
CAUSE
When the cause is bigger than the product
CASE STUDY: BOMBAS, Socks
COMMANDMENTS
HERITAGE
When a sense of location is bigger than the product
CASE STUDY: SHINOLA, Watches
COMMANDMENTS
DELIGHT
When the small delight is bigger than the product
CASE STUDY: POPPIN, Inexpensive Office Supplies
COMMANDMENTS
TRANSPARENCY
When trust is bigger than the product
CASE STUDY: EVERLANE, Apparel
COMMANDMENTS
SOLIDARITY
When solidarity is bigger than the product
CASE STUDY: PLANET FITNESS, Fitness Centers
COMMANDMENTS
INDIVIDUALITY
When customization is bigger than the product
CASE STUDY: FANATICS, Fan T-shirts
COMMANDMENTS
THINK BIGGER THAN THIS
APPENDIX
RESOURCES
FURTHER READING
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
REFERENCES
INDEX

English

"In Bigger Than This, Fabian Geyrhalter offers a set of ideas and a collection of case studies to help you create long-lasting value in head-spinning times. Don't just read this book...put it to work inside your company and in your career."

- William C. Taylor, Co-Founder, Fast Company, and author of Simply Brilliant

“This book, without a doubt, will create better companies in the years to come.” 

- Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence

"Bigger Than This is a small book with a very big font and an even bigger idea." 

- Shaun Smith, Author of On Purpose: Delivering a Branded Customer Experience People Love

"Bigger Than This will, within the first few pages, make it clear why the author is such a branding and marketing guru. If you're interested in starting, or taking your existing business to the next level, I'm absolutely certain that Bigger Than This is the very best place to start." 

- Jamie Michele, Reader’s Favorite

"Bigger Than This has just the right mix of big ideas and practical examples. Fabian Geyrhalter’s book does a superb job of illuminating modern-day branding in a format that makes reading it a pleasure." 

- Barry Silverstein, Foreword Reviews

"As 'real world practical' as it is insightfully 'user-friendly' in organization and presentation, 'Bigger Than This' is an extraordinary and invaluable read from cover to cover."
– Midwest Book Review

"This is a realistic, easy, and logical companion for any business venture willing to realize and share the story behind their products. A must-read for any entrepreneur." 

- Seattle Book Review

"I highly recommend Bigger Than This. Funny, direct, honest, packed with insights, stories and great tips. Concise and clever: you can read it in an hour and get the wisdom of years"

- Andy Milligan, Author of Bold: How to Be Brave in Business and Win

"The author's genuine enthusiasm for this topic is infectious. Expect your copy to become dog-eared...you're likely to find yourself referencing it again and again."

- David Glaze, Creative Director, Amazon

"Essential reading for any entrepreneur who wants their brand to be more empathetic."

- Heather McGough, Co-Founder, Lean Startup Co. 

“5 out of 5”

- Clarion

“Recommended Reading”

- Marketing Week

"Refreshingly clear and devoid of jargon, Bigger Than This is full of case studies, insights, and analysis that explore the best ways in which to turn a business into a brand."

- Brittany Golob, Editor, Transform Magazine

"If you are a business owner, this is an important book."

- Dr. Alex Mehr, CEO & Co-Founder, Mentorbox

"Bigger Than This is an executive’s guide to the critical qualities, questions, and quirks behind every authentic brand. You’re going to want a highlighter for this one.”

- Ken Plasse, CEO, Fishpeople Seafood

"Seth Godin’s and Fabian Geyrhalter's books are my go-to if you're interested in building a brand bigger than your product.”

- Robbie Abed, Inc.com
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