Offered By Fabian Geyrhalter
Fabian Geyrhalter is a renowned brand strategist and the founder and Principal of FINIEN, a Los Angeles-based consultancy specializing in turning ventures into brands. Geyrhalter is also a columnist for Inc and Forbes, and he has been published by the likes of The Washington Post, Mashable, Entrepre...
What do brands like Planet Fitness, Everlane, and Bombas all have in common? They’re capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services.
Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today’s new world of brand creation. “Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.
In “Bigger Than This,” Geyrhalter analyzes brands that are based on commodity products – watches, socks, shoes, fish – yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement – story, belief, cause, heritage, delight, transparency, solidarity and individuality. Instead of playing “dress-up,” he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.
Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.
BRANDS IN COSTUMES, About Bigger Than This
THE RESURGENCE OF COMMODITY BRANDS IN
TIMES OF INNOVATION AND DISRUPTION
THE 8 COMMODITY BRAND TRAITS AND THEIR
When the background story is bigger than the product
CASE STUDY: FISHPEOPLE SEAFOOD, Fish
When values are bigger than the product
CASE STUDY: GEA, Shoes
When the cause is bigger than the product
CASE STUDY: BOMBAS, Socks
When a sense of location is bigger than the product
CASE STUDY: SHINOLA, Watches
When the small delight is bigger than the product
CASE STUDY: POPPIN, Inexpensive Office Supplies
When trust is bigger than the product
CASE STUDY: EVERLANE, Apparel
When solidarity is bigger than the product
CASE STUDY: PLANET FITNESS, Fitness Centers
When customization is bigger than the product
CASE STUDY: FANATICS, Fan T-shirts
THINK BIGGER THAN THIS
ABOUT THE AUTHOR
Author Geyrhalter, Fabian
Author’s Reach 35,500+ Followers/Interested Parties (Combined Networks & List)
Writes For: Forbes
Cited In: Washington Post
The Hollywood Reporter
Bio: Fabian Geyrhalter is a renowned Brand Strategist and the Founder and Principal of FINIEN. Geyrhalter is a columnist for Inc and Forbes and his thoughts on branding have been published by the likes of The Washington Post, Mashable, Entrepreneur and The Huffington Post. A frequent speaker and mentor to entrepreneurs worldwide, he is a "Global 100" mentor at the Founder Institute and author of the #1 Amazon Bestseller "How to Launch a Brand." Geyrhalter regularly judges international design competitions and is an active jury member of the Academy of Interactive & Visual Arts. His branding work has won numerous accolades, including 30 "American Graphic Design Awards." Geyrhalter is an Advisory Board Member of Santa Monica College and served as an adjunct professor at USC and Art Center College of Design. He is further serving as consulting Executive Creative Strategist at Urban Insight, a leading technology consulting firm, managing the intersection of brand vision and creative digital strategy. His consultancy's client list ranges from high-growth startups such as Jukin Media, Survios and Vimmia to established brands like Warner Brothers, The Bill & Melinda Gates Foundation, Goodwill, W Hotels and Honeywell. Geyrhalter was born in Vienna, Austria and is a graduate of Art Center College of Design.
"In Bigger Than This, Fabian Geyrhalter offers a set of ideas and a collection of case studies to help you create long-lasting value in head-spinning times. Don't just read this book...put it to work inside your company and in your career."
- William C. Taylor, Co-Founder, Fast Company, and author of Simply Brilliant
“This book, without a doubt, will create better companies in the years to come.”
- Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence
"Bigger Than This is a small book with a very big font and an even bigger idea."
- Shaun Smith, Author of On Purpose: Delivering a Branded Customer Experience People Love
"Bigger Than This will, within the first few pages, make it clear why the author is such a branding and marketing guru. If you're interested in starting, or taking your existing business to the next level, I'm absolutely certain that Bigger Than This is the very best place to start."
- Jamie Michele, Reader’s Favorite
"Bigger Than This has just the right mix of big ideas and practical examples. Fabian Geyrhalter’s book does a superb job of illuminating modern-day branding in a format that makes reading it a pleasure."
- Barry Silverstein, Foreword Reviews
"As 'real world practical' as it is insightfully 'user-friendly' in organization and presentation, 'Bigger Than This' is an extraordinary and invaluable read from cover to cover."
– Midwest Book Review
"I highly recommend Bigger Than This. Funny, direct, honest, packed with insights, stories and great tips. Concise and clever: you can read it in an hour and get the wisdom of years"
- Andy Milligan, Author of Bold: How to Be Brave in Business and Win
"The author's genuine enthusiasm for this topic is infectious. Expect your copy to become dog-eared...you're likely to find yourself referencing it again and again."
- David Glaze, Creative Director, Amazon
"Essential reading for any entrepreneur who wants their brand to be more empathetic."
- Heather McGough, Co-Founder, Lean Startup Co.
“5 out of 5”
- Marketing Week
"Refreshingly clear and devoid of jargon, Bigger Than This is full of case studies, insights, and analysis that explore the best ways in which to turn a business into a brand."
- Brittany Golob, Editor, Transform Magazine
"If you are a business owner, this is an important book."
- Dr. Alex Mehr, CEO & Co-Founder, Mentorbox
"Bigger Than This is an executive’s guide to the critical qualities, questions, and quirks behind every authentic brand. You’re going to want a highlighter for this one.”
- Ken Plasse, CEO, Fishpeople Seafood
"Seth Godin’s and Fabian Geyrhalter's books are my go-to if you're interested in building a brand bigger than your product.”
- Robbie Abed, Inc.com