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This book aims to voice a warm-hearted concern about the enormous obstacles to fulfilling the RRI promise. It proposes some critical reflections on its actual prospects in view of the current politico-economic context. It explores the merits of the recently promoted notion of RRI as yet another strand of social critique when it comes to the role of ethics, responsibility and innovation in shaping the future; it nonetheless focuses on the inevitable impediments as to the meaningful implementation of the idea vis-a-vis the normative structure of contemporary market societies.