Sales Differentiation
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- Wiley
More About This Title Sales Differentiation
English
Selling can be so frustrating for salespeople. They stare at what they have to sell and don’t see material differences from what their competitors have to offer. Most salespeople can’t change the product that they sell but fail to realize that they have an opportunity to harness the power of sales differentiation. This strategy is a salesperson’s secret to winning more deals at the prices their employers’ want. Sales Differentiation: Transforming How You Sell, Not Just What You Sell, To Win More Deals at the Prices You Want presents fifteen sales differentiation concepts enveloped in easy to understand stories and provides salespeople with tools and techniques to differentiate themselves from the competition and have a magical impact on their sales results.
