Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet, 1995 Edition
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More About This Title Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet, 1995 Edition
English
This work aims to provide a complete and detailed set of practical strategies and step-by-step instructions for online publicity, advertising and sales. Topics include interactive marketing, integrating online marketing with your overall sales strategy, promoting your home page, crisis communications, international marketing online and building one-to-one relationships on the Net. The examples and checklists provided are designed to assist the reader in his daily business.
