Title Details

The health professions have changed. Gone are the days of formidable government, business, and public support. Today, health care professionals face an increasingly uncertain and complex set of market demands requiring a change from past strategiesstrategies with high levels of authority concentrated in the hands of a few medical professionalsto radical new strategic alliances that involve all stakeholders. But what are the new strategies? And how can health care professionals ensure that these new strategies will continue to satisfy the needs of society and the professions? In Strategic Adaptation in the Health Professions, James W. Begun and Ronald C. Lippincott offer health professionals specific adviceand strategiesfor meeting the myriad challenges the health care industry faces. Using their strategic adaptation framework--a framework health professionals can use to adapt to new market demands--the authors present guidelines to help providers and administrators alike maintain the traditional legitimacy they have enjoyed with patients and suppliers, while enhancing their ability to further the goals of their professions. Examples drawn from several health professions--including medicine, optometry, nursing, physical therapy, occupational therapy, pharmacy, and health care administration--demonstrate how the health professions can benefit from continuous strategic adaptation.