Reaching Learners Through Telecommunications: Management and Leadership Strategies for Higer Educati
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More About This Title Reaching Learners Through Telecommunications: Management and Leadership Strategies for Higer Educati

English

In this new book the authors offer nontechnical professionals a comprehensive guide to the process of integrating, implementing and maintaining telecommunications-based education in their institutions and organizations. "Reaching Learners Through Telecommunications" offers practical advice to novice and experienced managers on every phase of administering a telecommunications-based education programme, including: assessing and selecting a telecommunications system appropriate for the individual institution; determining typical expenditures and revenue sources for telecommunications-based educational programmes using one of the master budget formats provided in the book; creating a marketing strategy that successfully integrates telecommunications into the current educational marketplace; and building a comprehensive resource information base of publications, associations, conferences and agencies. This book should be a valuable resource for managers of educational telecommunications systems, deans and directors of continuing higher education, adminstrators of distance education and postsecondary education programmes, educators at the primary and secondary levels, business professionals in private and public industry, and business and education consultants.
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