The Bloomberg Way
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More About This Title The Bloomberg Way


Learn best practices from the most trusted name in business and financial reporting

The Bloomberg Way is the journalist's guide to covering business, finance and the economy, with authoritative guidance from the editor-in-chief and senior editors of Bloomberg. As the lines between objectivity and opinion become increasingly blurred, the new edition of the Bloomberg Way shows you how to be the first to publish print and multimedia content with accuracy and journalistic integrity. The authors walk through the best-practice reporting, writing and editing processes followed by this elite, global journalistic organization. 

You'll learn how to work effectively in a highly competitive real-time news environment where every second matters. The book offers expert tips for taking a story from pitch to publication, along with discussion of journalistic principles including fairness, transparency, sourcing, libel, privacy and ethics. The Bloomberg Way describes essential guidelines for producing content for print, broadcast and web audiences. Topics include interviewing techniques, clarity and precision in writing and editing, compelling headlines and leads, the marriage of words and data in stories, effective charts and graphs, how to appear on television, writing for the web, and more. Each topic is accompanied by how-to examples and showcases useful functions from the Bloomberg Terminal. 

The Bloomberg Way also shows you how to collaborate with colleagues across platforms to report and present stories about:

  • The stock, bond, commodity and currency markets.
  • Companies, including earnings, mergers, debt, product strategy and managementms changes.
  • Economies and their intersection with government and politics.

The Bloomberg Way is the definitive book for any journalist or media specialist who needs to know how one of the world's leading news organizations covers news about business, finance and the economy.


John Micklethwait has been the editor-in-chief of Bloomberg Editorial & Research since 2015. Previously, he was the editor-in-chief of The Economist.

Paul Addison and Jennifer Sondag are editors for global training. Paul joined Bloomberg in 1994, and Jennifer joined in 2000.

Bill Grueskin is a professor at Columbia Journalism School. Previously, he was Bloomberg's executive editor for global training.


Introduction ix

Chapter 1: What We Do 1

The Bloomberg Way 2

Bloomberg Editorial & Research 4

Collaboration in Action 9

Chapter 2 How We Report 15

Learning a Beat 15

Sourcing 21

Interviewing 26

Breaking News 30

The Multiplatform Approach 33

Beyond Breaking News 37

Pitching Your Story 42

Research Using the Terminal 44

Chapter 3 How We Write 49

Headlines 50

Leads & Nut Paragraphs 60

The Whole Story 69

Writing Well 74

Corrections & Lapses 80

Sending Corrections 83

Social Media 83

Chapter 4 How We Use Data 91

Charting 92

Commonly Used Terms 95

Common Errors 100

Automation 101

Technical Analysis 103

Chapter 5 Ethics & Standards 107

Accuracy & Fairness 108

Defamation 110

Privacy 113

Access 114

Plagiarism 115

Conflicts of Interest 116

Conduct 120

Endorsements & Paying Our Way 122

Events & Interviews 123

Contests 124

Chapter 6 How We Cover Markets 127

What’s Moving (& Why) 128

Traders & Investors 131

Markets Style 133

Equities 135

Debt 138

Currencies 143

Commodities 147

Chapter 7 How We Cover Companies 153

Earnings 154

Deals 160

Corporate Debt 166

Finding News 170

Context & Valuation 173

Corporate Equity 177

Chapter 8 How We Cover Economies & Governments 183

Economies 184

Governments 192

Acknowledgments 197

Appendix 199

Words & Terms 213

Index 323