Title Details

In May 1997, the Conservatives were ejected from British office after 18 years in power, and the Labour Party which replaced them had itself changed irrevocably. Blair's majority was the culmination of a long struggle to modernize the party, and the politics of his country. Philip Gould is a political strategist and polling adviser who has worked with the Labour leadership since the 1980s. In this book he describes its rise and explains how the transformation was achieved, at the same time exploring the changed political climate in Britain.