Reinventing Fire

More About This Title Reinventing Fire

English

#12 in Books > Business & Investing > Industries & Professions > Oil & Energy
#25 in Books > Business & Investing > Economics > Environmental Economics
#82 in Books > Science & Math > Technology

“A wise, detailed, and comprehensive blueprint.”—President Bill Clinton

Oil and coal have built our civilization, created our wealth, and enriched the lives of billions. Yet their rising costs to our security, economy, health, and environment now outweigh their benefits.

Moreover, that long-awaited energy tipping point—where alternatives work better than oil and coal and compete purely on cost—is no longer decades in the future. It is here and now. And it is the fulcrum of economic transformation.

A global clean energy race has emerged with astounding speed.

The ability to operate without fossil fuels will define winners and losers in business—and among nations.

Now, in Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models and win the clean energy race—not forced by public policy but led by business for enduring profit. Grounded in 30 years’ practical experience, this ground-breaking, peer-reviewed analysis integrates market-based
solutions across transportation, buildings, industry, and electricity. It maps pathways and competitive strategies for a 158%-bigger 2050 U.S. economy that needs no oil, no coal, no nuclear energy, one third less natural gas, and no new inventions.

Reinventing Fire charts a pragmatic course that makes sense and makes money.

Chinese (Traditional)

#12 in Books > Business & Investing > Industries & Professions > Oil & Energy
#25 in Books > Business & Investing > Economics > Environmental Economics
#82 in Books > Science & Math > Technology

石油及煤炭打造了我們的文明,我們的健康並豐富了數十億人的生活。然而其在我們的安全、經濟、健康及環境等面向索造成的價格提升已經比其所帶來的益處要沉重許多。

此外,期待已久的,替代能源比石油、煤炭更能發揮且更具價格競爭性的能源發展轉折點,就再距今不到十年的未來。

此時此刻,正式經濟學籍模式轉型的立基點。

全球性的清新能源競賽已經以驚人的速度發生。

不依靠石化能源運作的能力將成為判定商業競爭及國與國間的勝利者及失敗者。

現在,在本書中提供了非政策強迫,而是由持久的商業利潤所驅動,振興商業模式贏得清新能源競賽的新願景。

具有30年的實踐經驗,本書中所提出的驚人及前瞻性分析整合出依個基於運輸、建築、工業及電力市場導向的解決方案。其為將在2050年達到158%成長的美國經濟規劃了不需石油、煤炭、核能、新發明,甚至只需要目前依靠三分之一用量的天然氣發展的路徑與競爭藍圖。

English

Amory Lovins is among the world’s leading experts on energy and its links with economy, security, development, and environment. He has advised the energy and other industries for four decades, as well as the U.S. departments of energy and defense. His work in more than fifty countries has been recognized by the
“Alternative Nobel,” Zayed, Blue Planet, Volvo, Onassis, Nissan, Shingo, and Mitchell Prizes, the Benjamin Franklin and Happold Medals, MacArthur and Ashoka Fellowships, eleven honorary doctorates, and the Heinz, Lindbergh, Time Hero for the Planet, National Design, and World Technology Awards. An honorary U.S.
architect, Swedish engineering academician, and former Oxford don, he has taught at nine universities. Among his thirty previous books are Small Is Profitable, Winning the Oil Endgame, and the coauthored business classic Natural Capitalism. Lovins was named one of Time’s 100 most influential people in the world and Foreign Policy’s 100 top global thinkers. He is cofounder, chairman, and chief scientist of Rocky Mountain Institute.

Chinese (Traditional)

Amory Lovins
世界知名能源與經濟、社會安全、發展及環境關係的研究專家。為能源工業及其他業別提供建議長達四十多年,同時也為美國資源及防禦部門服務。其在世界五十多個國家工作過,使他麥可阿瑟及阿育王獎學金(MacArthur and Ashoka Fellowships),擁有11個榮譽博士學位,並獲得以下獎項肯定

另類諾貝爾(Alternative Nobel)獎
扎耶德環境(Zayed)獎
藍星(Blue Plant)獎
Volvo環保獎,
奧納西斯(Onassis)獎,
Nissan環保獎
新鄉(Shingo)獎
米歇爾(Mitchell)獎
富蘭克林及哈帕德獎將(Benjamin Franklin and Happold Medals)
海茵茲(Heinz)獎
林柏格(Lindbergh)獎
時代雜誌星球英雄(Time Hero for the Planet)
國家設計獎
世界科技獎

曾任教於九所大學,著有Small Is Profitable,Winning the Oil Endgame,及經典商管書Natural Capitalism等30多本著作。其被提名為時代雜誌100個最具影響力人物,及外交政策雜誌全球百大思想家。同時也是Rocky Mountain Institute的創始人,主席與首席科學家。

English

"In crisp and vivid language, Amory Lovins sets out a blueprint for a much-improved future in the generation and use of energy. We can all learn from reading this clear statement from a real expert."--George P. Shultz, former Secretary of State and Secretary of the Treasury, distinguished fellow at Stanford University's Hoover Institution, former president of Bechtel


"My friend Amory Lovins knows that the most important question of the twenty-first century is the "how" question-how we turn good ideas into working solutions. Reinventing Fire is a wise, detailed, and comprehensive blueprint for gathering the best existing technologies for energy use and putting them to work right now to create jobs, end our dependence on climate-changing fossil fuels, and unleash the enormous economic potential of the coming energy revolution."--President Bill Clinton


"If you wanted to bring America happiness and prosperity, and address unemployment, government gridlock and climate change, and create meaning in a world rife with contradictory views and ideologies, you can do one thing: read Reinventing Fire...and then see to it that it is read by every decision maker in the land. This is a stunning work of enormous dimension. Reinventing Fire outlines an eminently practical path to a durable and meaningful future by reimagining how we use and produce the lifeblood of civilization-energy in its myriad forms."--Paul Hawken, author of Blessed Unrest; co-author, Natural Capitalism


"Amory Lovins and his team of extraordinary professionals provide an analytically sound, detailed, compelling plan for transforming our national use of energy-and for saving $5 trillion in the process! Reinventing Fire is a towering work, a page-turning tour de force of compelling wisdom that deserves a permanent place on the desk-nay, in the mind-of whoever holds the chair in the Oval Office."--Robert C. McFarlane, national security advisor to President Reagan; co-founder and co-chair of the United States Energy Security Council


"America's business leaders have long waited for a practical vision of how innovation and entrepreneurship can drive the shift from fossil fuels to efficiency and renewables. Now, in Reinventing Fire, that profit-led path is here, clear, and compelling."--Gerald D. Hines, founder and chairman, Hines


"Reinventing Fire crackles with fresh perspectives and compelling insights about our energy past, present, and future. Drawing on the logic of economics, physics, geology, national security, and just plain common sense, Lovins and his colleagues blaze a trail toward an energy future that is cleaner, cheaper, and safer. A 'must read' book for business leaders, policymakers, environmentalists, academics, and anyone else who cares about our planet's future and our nation's prosperity."--Dan Esty, Director, Center for Business and the Environment at Yale University, and author of Green to Gold


"A compelling call for action. From one of the brightest and most practical thinkers in America-straight from the heart, bold advice to America on how to handle energy, reduce the budget deficit, and create millions of jobs. Amory Lovins has written the definitive prescription for the twenty-first century American economy. Take these prescriptions on energy, and the rest of America will do quite nicely in the years ahead. Ignore these recommendations, and we'll find ourselves in a darkening struggle for our prosperity, our future, and our way of life."--Retired General Wesley K. Clark, former NATO Supreme Allied Commander, Europe


"A must-read 'new baseline' analysis for innovators and policy makers."--Bill Joy, partner, Kleiner Perkins Caufield & Byers; cofounder, Sun Microsystems


"A brilliant, thorough, innovative plan for a complete and profitable restructuring over the next four decades of how we use and supply energy for transport, electricity, buildings, and industry. RMI's new fire will transform everything we do, and will especially help us see our way out of the massive problems caused by our dependence on oil and coal."--R. James Woolsey, venture partner, Lux Capital; former director of Central Intelligence; chairman, Foundation for Defense of Democracies

Chinese (Traditional)

Amory Lovins
世界知名能源與經濟、社會安全、發展及環境關係的研究專家。為能源工業及其他業別提供建議長達四十多年,同時也為美國資源及防禦部門服務。其在世界五十多個國家工作過,使他麥可阿瑟及阿育王獎學金(MacArthur and Ashoka Fellowships),擁有11個榮譽博士學位,並獲得以下獎項肯定

另類諾貝爾(Alternative Nobel)獎
扎耶德環境(Zayed)獎
藍星(Blue Plant)獎
Volvo環保獎,
奧納西斯(Onassis)獎,
Nissan環保獎
新鄉(Shingo)獎
米歇爾(Mitchell)獎
富蘭克林及哈帕德獎將(Benjamin Franklin and Happold Medals)
eleven honorary doctorates, and the Heinz, Lindbergh, Time Hero for the Planet, National Design, and World Technology Awards. An honorary U.S.
architect, Swedish engineering academician, and former Oxford don, he has taught at nine universities. Among his thirty previous books are Small Is Profitable, Winning the Oil Endgame, and the coauthored business classic Natural Capitalism. Lovins was named one of Time’s 100 most influential people in the world and Foreign Policy’s 100 top global thinkers. He is cofounder, chairman, and chief scientist of Rocky Mountain Institute.

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