NAOTO FUKASAWA

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English

The first monograph to be published on one of the best-known Japanese product designers working today. Edited by Naoto Fukasawa with essays by Antony Gormley, Jasper Morrison and others.

Naoto Fukasawa was born in Yamanashi prefecture in 1956, and graduated from the Product Design division of the Three-Dimensional Design Course, Department of Design, Tama Art University in 1980. After working with Seiko Epson Corp. as a designer, he joined IDEO in the United States in 1989. He lived in the US for eight years, and returned to Japan in 1996 where he was appointed as a representative of IDEO Japan. In November 2002, he established the Naoto Fukasawa Design.

Fukasawa has handled a wide range of product design across a broad variety of genre, and participates in a workshop of corporate designers. He transforms the subconscious action of man into design. He was awarded the German if Gold Award for his recent CD player design for MUJI, and in the past he has won more than 40 design awards in Japan, Europe and the United States. In 2001, he exhibited his 'Personal Skies' to 'Workspheres' series at the Museum of Modern Art in New York. In 2002, he mounted his "Designs that Follow Actions" and "Fundamental Shapes of Design" exhibitions. In 2003, he was awarded the Mainichi Design Award.

His recent works include a massage chair for inter.office, ISHICORO and INFOBAR for au/KDDI. On September 3, 2003, he announced the "±0" brand for home electronics and accessories, developed with Takara Co., Ltd. and Diamond Corporation. Fukusawa is currently a lecturer at the Department of Product Design at Tama Art University, Director of Tokyo AAD Studio, a member of Tokyo AAD Studio, and member of the Nippon Design Committee).

A special site dedicated to the au design project, including INFOBAR, has been launched inside the official KDDI website.

Japanese

本書では、米国のデザイン会社IDEO在籍時代から、無印良品とのコラボレーション、そして2003年に設立された自身のデザインオフィスNaoto Fukasawa Designに至るまでの、深澤の成功の軌跡を追う。
傘や花瓶から、ソファ、携帯電話、パッケージまで、彼のデザインのすべてを網羅している。
本書では、現代のデザイン界の文脈の中で、深澤のプロダクトを捉え、彼のデザイン哲学が語られている。
未発表の写真やドローイングを掲載するとともに、深澤自身が執筆、編集を担当した。
さらに、今日の深澤のデザインに、クリエイティブな面で影響を与えたキーパーソンたちのエッセイも掲載している。

English

Naoto Fukasawa
Born in yamanashi prefecture, japan, in1956. He graduated from tama art university's product design department in art and 3D design in 1980. Until 1988, fukasawa worked as a designer at seiko-epson corp.

In 1989, he left japan for the united states. In san francisco he joined a small office that had employed 15 persons - ‘ID two’, the predecessor to ‘IDEO’, which now has 450 staff in san francisco, palo alto, boston, chicago, london and munich. After eight years fukasawa returned home.

In 1996, he helped set up ‘IDEO’ in japan - a team of eight designers working mainly for the japanese market. he stayed with it until december 2002. Naoto fukasawa he went independent and in january 2003 he established ‘naoto fukasawa design in tokyo. fukasawa joined the advisory board of the Japanese company ‘MUJI’.

In december 2003 he set up a new product brand ’±0’ collaborating with toy company, ‘takara co., ltd’, and publisher ‘diamonds co.,ltd’, in the area of home
electric appliances and sundry goods design. As head of design of this new range of products, he now develops his ideas elaborated in past years workshops. ‘plusminuszero’ designs and produces domestic objects, from umbrellas to electronics.

The initial collection includes about 20 pieces - a humidifier, LCD screen, mini disc player, torch, rug, electric coffee maker, telephones, a toaster…

Naoto fukasawa is a lecturer in the product design department musashino art university and tama art university in tokyo. Naoto fukasawa's designs have won more than 50 design awards in Europe and America. His design includes wall mounted cd player / muji, and infobar / auKDDI. in his recent works, there are
neon / auKDDI and twelve / Issey Miyake / Seiko. Other than japanese projects, there is a range of projects with Italian, German and other European companies.

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related inks
http://www.naotofukasawa.com
http://www.plusminuszero.jp
http://www.muji.co.jp
http://www.isseymiyake-watch.com/twelve
http://www.au.kddi.com/english/au_design_project

Chinese (Traditional)

深澤直人
(1956年-)是日本近代活躍的工業設計師。來自山梨縣,1956年出生,畢業自多摩美術大學工業設計系。他的設計作品被普遍人為是樸素、不須思考就能使用的。而他本人稱之為「without thought」。曾獲得2002年日本每日設計賞等許多設計大獎。目前是日本品牌「±0」和無印良品的設計師,也自行成立了「Naoto Fukasawa Design」工作室。

經歷
1956年 - 出生於山梨縣。
1980年 - 畢業自多摩美術大學工業設計系。
1980年 - 任職 Seiko Epson Corporation 公司。
1989年 - 美國 ID TWO(現 = IDEO)任職、任職 ±0 公司。
1996年 - 成立日本IDEO全聯合作社。
2003年 - 創立個人品牌「Naoto Fukasawa Design」。
深澤直人設計過許多知名的產品,包括:

作品
無印良品的「壁掛式CD播放器」,獲得2000年GOOD Design獎。
DANSE的Bincan紙屑桶。
2003年時,與日本電信公司KDDI旗下的品牌「au」合作,設計了「INFOBAR」手機。
2006年,再度與「au」合作,設計「neon」手機。
±0品牌的家電與雜貨,其中的「加溼器」曾獲得2006年的Good Design金獎。

網站
http://www.naotofukasawa.com/

Japanese

深澤直人[フカサワナオト]
工業デザイナー。1956年山梨県生まれ。80年多摩美術大学卒業。89年渡米しデザインコンサルティング会社IDEO(サンフランシスコ)に勤務。96年帰国しIDEO日本支社を設立。2003年独立しNaoto Fukasawa.Designを設立。日本の大手メーカーのデザインコンサルティングを手がける他、イタリア、ドイツのメーカーとのプロジェクトも多数。過去のデザイン賞は、米国IDEA金賞、ドイツif賞金賞、英国D&AD金賞、毎日デザイン賞、織部賞などを含み五〇賞を超える。武蔵野美術大学教授、多摩美術大学客員教授、東京大学大学院学際理数情報学特別講師

English

Naoto Fukasawa (b.1956) is one of the best-known Japanese product designers working today, achieving widespread recognition with his groundbreaking wall-mounted CD player, designed for MUJI in 1999

Fukasawa has won acclaim for his innovative designs of familiar objects, which are based on his close observations of how we use things in our everyday lives

This is the first monograph to be published on this imaginative designer

This book charts his success within the IDEO design firm in the USA, at MUJI and in his own company, Naoto Fukasawa Design

Explores all aspects of Fukasawa's design range, from umbrellas and vases to sofas, mobile phones and packaging

Illustrated with never-before-seen photographs and drawings and edited by Fukasawa himself, this book places the designer's products into the context of the contemporary design world and offers a first-hand account of Fukasawa's design philosophy

Includes contributions from Antony Gormley, Jasper Morrison and Bill Moogridge from IDEO

Japanese

不完全な完全―PRINTER
操作を含んだかたち―CD PLAYER
ものの存在を消す―TILE LIGHT
すべての面がユーザーに向いている―RECEIPT PRINTER
窓枠をなくす―LED WATCH
机と同じサイズの空―PERSONAL SKIES
気配のデザイン―A CHAIR WITH A SOUL LEFT BEHIND
不安定は生きているということ―KINETIC AUTO RELAY
行為の途切れ―RICE COOKER
意識の中心―TEA BAG+RING〔ほか〕

English

300 colour illustrations, 290 x 250 mm, 11 3/8 x 9 7/8 in

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