Do-It-Yourself Direct Marketing: Secrets for Small Business, Second Edition
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More About This Title Do-It-Yourself Direct Marketing: Secrets for Small Business, Second Edition
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What Is Direct Marketing?
Constructing Your Strategy.
Finding Your Market, Selecting the Media.
Buying, Creating, and Using Lists for Fun and Profit.
Expanding Your Media and Markets.
Tracking and Testing.
Creative Persuasion.
Create Your Headline and Start Writing.
Selecting Your Format.
Building Urgency, Heeding Regulations.
Online Marketing.
The Power of Letters.
Designing Direct Marketing.
Campaigns and Cases.
Business-To-Business Direct Marketing.
Doing Business with the Postal Service.
Production.
Customer Service.
Appendices.
References.
Index.
