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Becoming a Graphic Designer: A Guide to Careers in Design, Third Edition
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More About This Title Becoming a Graphic Designer: A Guide to Careers in Design, Third Edition

  • English

English

Steven Heller is senior art director of the New York Times Book Review and Chair of the MFA/Design program at the School of Visual Arts. He is the author of more than ninety books on design and popular culture, as well as a contributor or contributing editor of nearly twenty magazines, including Print, EYE magazine, Baseline magazine, I.D. magazine, Graphis, and Design Issues.

Teresa Fernandes is a graphic designer and the principal of TFD Studio in Connecticut. She is the coauthor (with Steven Heller) of The Business of Illustration.

  • English

English

Preface.

Introduction.

So You Want to Become a Graphic Designer?

How I Became a Graphic Designer.

Section 1:Design Specialties.

Editorial.

Corporate Design.

Book Design.

Music/CDs.

Information Design.

Advertising and Branding.

Environmental.

Interactivity.

What Do You Look For?

Motion.

Type and Lettering.

Advice To Designers.

Section 2:Design Businesses.

Freelancers.

Small Studio.

Partnerships.

Medium Firm.

Large Firm.

On Personal Style.

Section 3:Design Options.

Crossing Disciplines.

Entrepreneurs.

Authorship.

Major Influences.

Section 4:Design Education.

Undergraduate.

Graduate.

Continuing Education.

List of Schools.

The Future of Graphic Design.

Appendix: Resource Guide.

Bibliography.

Recommended Reading.

Index.

Designers.

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