The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clientsfor Life
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More About This Title The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clientsfor Life
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MATT OECHSLI is the founder and President of The Oechsli Institute, an internationally recognized consulting and research firm with such clients as American Express, Merrill Lynch, Wachovia, Morgan Stanley, and Pioneer Investments. He is a leading authority and much sought-after speaker on how to attract, service, and retain affluent clients and customers.
English
Preface.
Acknowledgments.
CHAPTER 1: The Affluent Opportunity.
CHAPTER 2: Getting into the Affluent Mind.
CHAPTER 3: Creating the Right Sales Environment.
CHAPTER 4: Overcoming Social Self-Consciousness.
CHAPTER 5: Becoming One with the Affluent.
CHAPTER 6: Affluent Finishing School.
CHAPTER 7: Becoming Magnetic.
CHAPTER 8: Becoming Even More Magnetic: Internet Savvy.
CHAPTER 9: Mastering Ritz-Carlton Service and FedEx Efficiency.
CHAPTER 10: The Secret to Affluent Loyalty.
CHAPTER 11: Maximizing Your Affluent Sales Opportunity.
CHAPTER 12: The 12 Commandments of Affluent Selling.
Appendix.
References.
Index.
About the Author.
