Title Details

Greg Holden has written extensively about eBay, online auctions, and e-commerce. He has been a PowerSeller on eBay and is the founder and owner of Stylus Media, his own, small, Internet-based business. He is the author of more than 30 books, several of which focus on eBay. He writes a regular column for the Web site AuctionBytes. he also has written articles for publications that include CNET, Forbes, PC World, and Entrepreneur. Besides that, he is a tireless bargain hunter who collects fountain pens, hats, musical instruments, and watches, among other things-many of which he's bought on eBay.

Acknowledgments.

Introduction.

Part I: How the eBay Story Can Help You.

Chapter 1: eBay’s Business Model.

Chapter 2: Highs and Lows in eBay History.

Part II: Getting Started with eBay Basics.

Chapter 3: Registering and Getting Your Tools Ready.

Chapter 4: Getting Around eBay.

Chapter 5: Finding the Right eBay Auction Type.

Chapter 6: Personalizing Your eBay Experience.

Chapter 7: Joining the eBay Community.

Chapter 8: What You Can Learn from eBay.

Chapter 9: Observing Good Communication Etiquette.

Part III: Buying or Winning Practically Anything on eBay.

Chapter 10: Becoming a Smart eBay Shopper.

Chapter 11: Locating and Buying Just About Anything.

Chapter 12: Bidding Strategies.

Chapter 13: Bidding on High-Ticket Items.

Chapter 14: Tracking Auctions Anytime, Anywhere.

Part IV: Preparing to Sell on eBay.

Chapter 15: Choosing the Right Merchandise to Sell.

Chapter 16: Assembling Your Tools and Opening a Seller’s Account.

Chapter 17: Creating Sales Listings That Sell.

Chapter 18: Streamlining Sales with Turbo Lister.

Chapter 19: Capturing Digital Images That Attract Bids.

Chapter 20: Raising Money on eBay.

Part V: Selling on eBay: During and After the Sale.

Chapter 21: Accepting Online Payments.

Chapter 22: Packing and Shipping Like a Pro.

Chapter 23: Communicating and Relisting After the Sale.

Chapter 24: Managing Your Current eBay Sales.

Chapter 25: Shipping Around the World.

Chapter 26: Making the Feedback System Work for You.

Part VI: Running a Business with eBay.

Chapter 27: Turning a Hobby into an eBay Business.

Chapter 28: Opening an eBay Store.

Chapter 29: Legal, Tax, and Accounting Needs.

Chapter 30: Tools for Managing Multiple Sales.

Chapter 31: Creating a Business Web Site to Boost eBay Sales.

Chapter 32: Marketing Yourself as a Seller.

Chapter 33: Developing eBay Business Applications.

Chapter 34: Problems with Questionable Listings.

Chapter 35: Problems After the Transaction.

Chapter 36: Avoiding Licensing, Legal, and Other Trouble.

Part VII: Appendixes.

Appendix A: eBay Lingo.

Appendix B: Hardware and Software You Need.

Appendix C: eBay and Auction-Related Web Sites.

Appendix D: Basic HTML Markup Terms.

Appendix E: Digital Photo Hosting Services.

Index.