Market-Driven Management: Using the New MarketingConcept to Create a Customer-Oriented Company
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More About This Title Market-Driven Management: Using the New MarketingConcept to Create a Customer-Oriented Company
English
Combines important new academic thinking and research with evidence of `best practice' in the field of management by foremost business persons and consultants. Provides an invaluable strategic perspective of what is working in corporate marketing cultures and what isn't. Contains authentic examples from Webster's research at leading American and Japanese companies, focusing on the interrelationship of corporate culture, customer orientation and business performance.
English
Putting the Customer First—Always!.
Strategic Planning and Marketing.
Quality Equals Customer Satisfaction.
Market Targeting and the Value Proposition.
Relationship Marketing.
Strategic Alliances and Network Organizations.
Organizational Culture and Customer Orientation.
Developing a Customer-Oriented, Market-Driven Company.
Implementing the New Marketing Concept.
Notes.
Index.
