Brands - Visions & Values
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More About This Title Brands - Visions & Values
English
JOHN GOODCHILD is joint editor of Professional Investor and has contributed articles on investment theory and practice to numerous magazines. He co-edited, with Paul Hewitt, a collection of essays on the enlisted securities market, which was published by the IIMR (now UKSIP). Originally an analyst with Mullens & Co., John Goodchild is now an Associate with KBR, a London stockbrokers.
CLIVE CALLOW has had widespread experience in financial business news, starting as an editorial assistant in the newsroom of The Financial Times in the 1960s. After working for a US based publication specialising in the petroleum industry, he joined The Times , where he covered the early days of the North Sea oil search. His book, Power from the Sea , remains one of the best early accounts of this major UK industrial enterprise. Subsequently he became an oil analyst, helping to form the London Oil Analysts Group. Clive Callow is Joint Editor of Professional Investor and is also an associate of KBR.
John Goodchild and Clive Callow are the editors of Doubletakes , also published by John Wiley & Sons, Ltd.
CLIVE CALLOW has had widespread experience in financial business news, starting as an editorial assistant in the newsroom of The Financial Times in the 1960s. After working for a US based publication specialising in the petroleum industry, he joined The Times , where he covered the early days of the North Sea oil search. His book, Power from the Sea , remains one of the best early accounts of this major UK industrial enterprise. Subsequently he became an oil analyst, helping to form the London Oil Analysts Group. Clive Callow is Joint Editor of Professional Investor and is also an associate of KBR.
John Goodchild and Clive Callow are the editors of Doubletakes , also published by John Wiley & Sons, Ltd.
English
Preface.
Introduction (John Goodchild and Clive Callow).
The Role of Brands in Business (Jonathan Knowles).
Accounting for Intangible Assets (Lucinda Spicer and Caroline Woodward).
Internet Branding (Shonaig Macpherson).
About the Authors.
Index.
Introduction (John Goodchild and Clive Callow).
The Role of Brands in Business (Jonathan Knowles).
Accounting for Intangible Assets (Lucinda Spicer and Caroline Woodward).
Internet Branding (Shonaig Macpherson).
About the Authors.
Index.
English
"…this book belongs on the shelves of every image-dependent organisation…Your reward at the end…the ultimate story of successful media hype…" (Accounting Technician, March 2003)
