Title Details

STEPHEN CHEN is Lecturer in Strategic Management at Manchester Business School and has previously taught at Henley Management College, City University Business School and the Open Business School. His original interests and studies were in natural sciences before he switched to business and management. His career since has spanned both the practical and academic sides of business. This includes practical experience in IT, marketing and strategy in industry, MBA studies at Cranfield School of Management and INSEAD, PhD research at Imperial College, London on the development of core capabilities in multimedia industry and an ESRC postdoctoral research fellowship at City University Business School on management of knowledge and intellectual property in multimedia industries. His current research focuses on the management of strategic change brought about by e-business in industries and firms, new e-business models and successful e-business entrepreneurs.

Preface.

Acknowledgements.

About the Author.

Introduction to e-Business.

The Basics of e-Business Technology.

The Markets for Electronic Commerce.

e-Marketing.

The Economics of e-Business.

Analyzing the Industry Impacts of e-Business.

Developing an e-Business Strategy.

Implementing an e-Business Strategy.

Public Policy Issues.

Looking Backwards and Forwards.

Glossary.

Indexes.

"Stephen Chen's book provides great in depth and up-to-date analysis of the strategic management issues that face business organisations as they embrace the Internet revolution. Succinctly describing the main shifts in business economics and the opportunities and threats the digital world presents, 'Strategic Management of e-Business' is the most comprehensive strategic guide to success in the online world this side of the Millennium. Business Leaders, Economists, MBA students and E-Commerce Consultants alike should all read this book." —Peter Spark, CEO, Ecsponent

"As an e-business strategist in an interactive consultancy I am very aware that most books on the subject of e-business either make the error of being too simplistic or get buried in a narrow topic or specific technology. Steve Chen's book is the first I've seen that succeeds in providing a comprehensive coverage of the whole field whilst introducing enough of the technologies and challenges so that readers who get involved in e-business initiatives appreciate what is really involved. Additionally, Dr Chen has selected for us the most insightful pieces of current research and theory to achieve a balance of the pragmatic and the intellectually rigorous, making this a unique asset in understanding this fast changing and critically important field of contemporary business" —Alan Warr, e-Business Strategy Consultant, Rubus

"A timely textbook clearly setting out which management and business theories are fundamentally changed by developments in e-commerce. A clear and highly relevant textbook for all academics in business schools today." —Chong Ju Choi, Cambridge University