Strategic Market Relationships - From Strategy toImplementation
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More About This Title Strategic Market Relationships - From Strategy toImplementation
English
BILL DONALDSON is Director of Marketing and a Senior Lecturer at the Strathclyde Graduate Business School
TOM O'TOOLE is Head of the Management and Organisation department at Waterford Institute of Technology where he lectures in business strategy and international marketing
TOM O'TOOLE is Head of the Management and Organisation department at Waterford Institute of Technology where he lectures in business strategy and international marketing
English
Preface.
Acknowledgements.
Introduction to Strategic Market Relationships.
Relationships are Strategic.
Relationship-based Theories.
Relationship Planning.
Networks.
Relationship Classification and Development.
The 5-S Framework of Relationship Management Implementation.
Customer Relationship Management.
E-relationships.
Innovation and Strategic Market Relationships.
Relationship Internationalisation.
Relationship Performance.
Strategic Market Relationships: Conclusions and Further Reflections.
References.
Index.
Acknowledgements.
Introduction to Strategic Market Relationships.
Relationships are Strategic.
Relationship-based Theories.
Relationship Planning.
Networks.
Relationship Classification and Development.
The 5-S Framework of Relationship Management Implementation.
Customer Relationship Management.
E-relationships.
Innovation and Strategic Market Relationships.
Relationship Internationalisation.
Relationship Performance.
Strategic Market Relationships: Conclusions and Further Reflections.
References.
Index.
