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More About This Title Consumer Behaviour
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Ahmad Jamal is a Senior Lecturer in Marketing and Strategy and the Coordinator for the Ethnic Marketing research Group at Cardiff Business School. He received his PhD in Consumer Behaviour from University of Bradford. Ahmad is a former Deputy Secretary of the Academy of Marketing UK, a member of Association of Consumer Research and a Deputy Senior Examiner for Marketing Planning at the Chartered Institute of Marketing. His research interests include cross-cultural, consumer behaviour, self-concept, service quality, brand evaluations and customer satisfaction, and he has published 15 articles in various publications. His major areas of teaching include consumer behaviour, advertising and other forms of marketing communications.
Gordon Foxall is Distinguished Research Professor at Cardiff University. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes and has previously held professorial appointments at the Universities of Strathclyde, Birmingham and Keele. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and was recently elected an Academician by the Academy of Learned Societies for the Social Sciences (AcSS).
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English
Preface.
PART 1: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR.
Chapter 1: Consumer Motives and Values.
Chapter 2: Consumer Response to Marketing 1: Exposure, Attention, Perception.
Chapter 3: Consumer Response to Marketing 2: Learning, Attitudes.
Chapter 4: Consumer Response to Marketing 3: Action, Post Purchase Dissonance, Consumer Involvement.
Chapter 5: Consumer Demographics.
Chapter 6: Consumer Psychographics.
Article: Piacentini, M. and Mailer, G. (2004) Symbolic Consumption in Teenagers Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264.
PART 2: SOCIAL AND GRUOP ASPECTS OF CONSUMER BEHAVIOUR.
Chapter 7: Social Group, Tribal and Household Buying Influences.
Chapter 8: Culture, Sub Culture.
Article: Belch & Willis (2002) Family Decision Making at the turn of the century: has the changing structure of households impacted the family decision-making process? Journal of Consumer Behaviour 2(2), 111-124.
PART 3: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR .
Chapter 9: New Product Buying.
Chapter 10: Repeat, Loyal and Relational Behaviour.
Chapter 11: Databased Consumer Behaviour.
Chapter 12L Consumer Misbehaviour.
Article: Fitchett, J. A. and Smith, A. (2002), Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368.
Article: Woodside, A.G. (2004), Advancing Means-End Chains by Incorporating Heider’s Balance Theory and Fournier’s Consumer Brand Relationship Typology, Psychology and Marketing 21(4), 279-294.
Glossary.
References.
Index.
Publisher's Acknowledgements.
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