Black Enterprise Guide to Technology for Entrepreneurs
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- Wiley
More About This Title Black Enterprise Guide to Technology for Entrepreneurs
English
BERNADETTE WILLIAMS is the founder, President, and CEO of i-strategy.com, an Internet and new media consulting agency based in Beverly Hills, California. She is an international public speaker and has had numerous articles published in small business publications and on several Web sites.
English
Introduction: Helping Ourselves.
DIVISION IN THE MARKETPLACE.
Defining the Technology Challenges for African American Entrepreneurs.
INFORMATION TECHNOLOGY (IT) STRATEGIES TO GROW YOUR BUSINESS.
Effectively Integrating Information Technology into Your Business.
Access On-the-Go.
Hiring and Promoting Technology Talent.
Improving Your Company's Internet Return on Investment.
Building a Virtual Brand.
Managing an E-Business.
Networking Directory—Web Sites of Interest to African American Entrepreneurs.
Appendix A: Online Communication Tools.
Appendix B: Surf Tips and Search Basics.
Appendix C: Getting the Right Data.
Appendix D: Sidetracking Internet Scams.
Glossary.
Notes.
Index.
