J.K. Lasser's Winning Financial Strategies for Women
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More About This Title J.K. Lasser's Winning Financial Strategies for Women

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RHONDA M. ECKER, CRC, is a vice president of the Financial Network Investment Corporation, one of America's largest independent broker-dealers, and the creator of their Financial Education Division, which tailors workshops for corporate and public settings. Her career work as an investment advisory associate and certified retirement counselor has also helped her develop financial strategies for the individual investor.
DENICE GUSTIN-PIAZZA, CFP, CFS, CRC, OSJ, is a Certified Financial Planner who specializes in designing values-based financial plans and financial education programs for women. She is a member of the International Board of Certified Financial Planners and a representative for the Financial Network Investment Corporation.

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Introduction.

1. Dispelling Financial Myths and Clearing Financial Hurdles.

#1 Myth: I Can't Afford to Invest.

#2 Myth: I Don't Need to Learn about Finance;
My Husband Will Do the Investing.

#3 Myth: I Don't Want to Tie Up My Money.

#4 Myth: I Don't Have Time to Follow the Market.

#5 Myth: Investments Are Too Hard to Understand.

#6 Myth: I Can't Afford a Financial Planner.

2. Exploring Your Financial Roots.

Security.

Freedom.

Power.

Show Love/Appreciation/Charity.

Single in Your 20s.

Single in Your 30s.

Unmarried, with Children, in Your 30s.

On Your Own in Your 40s and 50s.

On Your Own (and Grieving) in Your 60s and Beyond.

Investments Don't Discriminate.

3. Documenting Your Dreams and Pricing Them.

Step One: Your Vision of Your Future.

Step Two: The Role of Money.

Step Three: Prioritizing Your Dreams.

Vision Accomplished!

Choosing a New Path.

Gaining Perspective from History.

Economics 101-Fast Track!

Macro-The Economic Cycle.

The Fed, Defined in a Nutshell.

Maximizing Your Daily Paper.

Knowledge Is Power.

4. Assessing Your Current Resources.

What's Well Begun Is Half Done . . . .

Choice and Control.

My First Steps.

Budget-Boosting Tips to Consider.

5. Shopping for Your Advisory Team 41

A Financial Mentor 41

When Should I Seek an Advisor? 42

6. Preparing to Lead Your Team (or Yourself) with Confidence.

Fortune Favors the Brave . . . .

Understanding the IRA.

The Amazing 401(k).

What about Roth IRAs?

How Can Annuities Be Used?

7. Making the Market's History and Trends Work for You.

Why Bulls and Bears?

New York Stock Trading Started under a Tree?

Who Can Trade Stocks at the New York Stock Exchange (NYSE)?

Who Keeps the Markets Fair and Orderly for Investors?

Trading Around the Clock and Around the World.

Following a Stock to Market.

Tracking Your Investments in the Newspaper.

A Look at Market Cycles.

8. Choosing Investments to Fund Your Dreams.

Meet Melanie.

Three Basic Objectives.

Meet Janet.

Three Basic Asset Classes.

Growth as an Investment Objective.

Life Insurance to Round Out Your Portfolio.

9. Pulling Together Your Plan.

What Kind of Investor Are You?

Elements of a Sound Financial Plan.

Cash Management.

Risk Management.

Tax Planning.

Investment Planning.

Retirement Planning.

Estate Planning.

Meet Noelle.

Meet Susan.

10. Avoiding Common Mistakes.

Mistake #1: Procrastination.

Mistake #2: Investing at 10 Percent while Owing at 18 Percent.

Mistake #3: Market Timing.

Mistake #4: Conservative to a Fault.

Mistake #5: Underutilizing Your Retirement Plan and Benefits at Work.

Mistake #6: Overinvesting in Your Employer.

Mistake #7: Portfolio Out of Sync with Goals.

Mistake #8: Account Registrations You Can Live to Regret.

Mistake #9: The Underdiversified Portfolio.

Mistake #10: The Unfunded Living Trust.

One More Mistake: The Outdated or Non-Existent Will.

Market Truism #1: Buy Quality.

Market Truism #2: Wall Street Hates Surprises and Indecision.

Market Truism #3: No Tree Grows to the Sky.

Market Truism #4: Sell Your Worst Performing Stock First.

Market Truism #5: You Can't Control the Market, Just Your Reaction to It.

Trends Are Your Friends.

11. Implementing Your Financial Plan.

Meet Julie.

Meet Leeanne.

Meet Julia.

Tax Planning: Paying Less and Paying Later.

Investment Planning.

Meet Liz.

Meet Evelyn.

Meet Paula and Patty.

12. Evaluating the Plan and the Planner.

Time to Celebrate.

Creating a "Report Card".

A Checklist of Changes.

What's Ahead for You.

13. Transferring Your Wealth.

Consult with Specialists.

Calculating Your Estate.

Estate Conservation.

Paying Final Expenses with Discounted Dollars.

Inheriting Joint Property.

Appendix A: In Times of Need.

Appendix B: Additional Resources.

Appendix C: Cash Management and Retirement Planning Worksheets.

Appendix D: Meet the Planner.

Index.
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