Power Play: The Beginning of the Endgame in NetMarkets
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More About This Title Power Play: The Beginning of the Endgame in NetMarkets
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MIKE MORIARTY is the global leader of A.T. Kearney's Consumer Industries practice. He has more than twenty-five years of industry and consulting experience in the fast-moving consumer products and retail industries. Moriarty's consulting work includes e-commerce strategies, integrated business planning, and value chain productivity.
BRUCE KLASSEN is the leader of A.T. Kearney's U.S. West practice. He has more than sixteen years of industry and consulting experience in the manufacturing and transportation sectors around the world. Today, he is a leading developer of strategies for net markets and Silicon Valley start-ups.
A.T. KEARNEY is an innovative, corporate-focused, e-business consulting firm. It is one of the largest high-value management consultancies, with offices in thirty-five countries around the globe, and a subsidiary of EDS. EDS, the leading global services company, provides strategy, implementation, and hosting for clients managing the business and technology complexities of the digital economy. EDS brings together the world's best technologies to address critical client business imperatives.
BRUCE KLASSEN is the leader of A.T. Kearney's U.S. West practice. He has more than sixteen years of industry and consulting experience in the manufacturing and transportation sectors around the world. Today, he is a leading developer of strategies for net markets and Silicon Valley start-ups.
A.T. KEARNEY is an innovative, corporate-focused, e-business consulting firm. It is one of the largest high-value management consultancies, with offices in thirty-five countries around the globe, and a subsidiary of EDS. EDS, the leading global services company, provides strategy, implementation, and hosting for clients managing the business and technology complexities of the digital economy. EDS brings together the world's best technologies to address critical client business imperatives.
English
Acknowledgments.
Introduction.
PART I: EXPECTATIONS AND REALITIES.
Six Myths of Net Markets: Find the Facts Amid a Tidal Wave of Hype.
Power Players versus the Pure Plays: Ignore the Headlines: In the End, Big Beats Nimble.
Ecosystems: The Smartest Distance between Two Points: Explore the Net Market Ecosystem.
PART II: BUILDING THE B2B FOUNDATION.
Creating Stickiness with Content: Use what You Know to Make Your Customers Love You.
Follow the Money: Commerce Is Still Core to E-Commerce: How Much is Your Net Market Worth to You?
Connection: Can We Talk?: Power Players Rewrite the Rules of Communication.
PART III: HOW THE LEADERS ARE PLAYING THE GAME.
Being the Biggest from Birth: The WorldWide Retail Exchange: This Retain Exchange Redefines What's in Store.
Covisint Puts the Pedal to the Metal: Big Things Happen When the Big Three Get Together.
Moving Essential Parts around the World the Aerospan Way: This Air Transport Market has the Clout of a Longtime Industry Organization.
PART IV: PARTICIPATING IN NET MARKETS.
The Challenge of Change Hasn't Changed: Human Capital Issues Are Still the Critical Factor.
The Competitor Dating Game: When Your Customer is Your Contractor and Competitor.
Setting the Global Standard for Standards: The Triumph of the Cooperative Over the Clever.
What's Happens Next?: T2T, P2P, and Beyond.
PART V: TOOLBOX.
Glossary.
Web Sites.
E-Market Membership Lists.
Index.
Introduction.
PART I: EXPECTATIONS AND REALITIES.
Six Myths of Net Markets: Find the Facts Amid a Tidal Wave of Hype.
Power Players versus the Pure Plays: Ignore the Headlines: In the End, Big Beats Nimble.
Ecosystems: The Smartest Distance between Two Points: Explore the Net Market Ecosystem.
PART II: BUILDING THE B2B FOUNDATION.
Creating Stickiness with Content: Use what You Know to Make Your Customers Love You.
Follow the Money: Commerce Is Still Core to E-Commerce: How Much is Your Net Market Worth to You?
Connection: Can We Talk?: Power Players Rewrite the Rules of Communication.
PART III: HOW THE LEADERS ARE PLAYING THE GAME.
Being the Biggest from Birth: The WorldWide Retail Exchange: This Retain Exchange Redefines What's in Store.
Covisint Puts the Pedal to the Metal: Big Things Happen When the Big Three Get Together.
Moving Essential Parts around the World the Aerospan Way: This Air Transport Market has the Clout of a Longtime Industry Organization.
PART IV: PARTICIPATING IN NET MARKETS.
The Challenge of Change Hasn't Changed: Human Capital Issues Are Still the Critical Factor.
The Competitor Dating Game: When Your Customer is Your Contractor and Competitor.
Setting the Global Standard for Standards: The Triumph of the Cooperative Over the Clever.
What's Happens Next?: T2T, P2P, and Beyond.
PART V: TOOLBOX.
Glossary.
Web Sites.
E-Market Membership Lists.
Index.
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"...There is much valuable information and advice here..." (Information Age, December 2001)
"...a good primer..." (Business Plus, December 2001)
"...a good primer..." (Business Plus, December 2001)
