World Wide Web Marketing, Third Edition: Integrating the Web into Your Marketing Strategy
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More About This Title World Wide Web Marketing, Third Edition: Integrating the Web into Your Marketing Strategy
English
JIM STERNE has over fifteen years of marketing and sales experience. He is cofounder of Target Marketing, a firm specializing in creating Internet marketing strategies for businesses. He organized and hosted the world's first Internet marketing seminar series in 1994 and regularly speaks at industry conferences around the world.
The companion Web site at www.wiley.com/compbooks/sterne includes a complete, live listing of all Web links in the book, as well as more of Sterne's writings.
The companion Web site at www.wiley.com/compbooks/sterne includes a complete, live listing of all Web links in the book, as well as more of Sterne's writings.
English
Acknowledgments.
About the Author.
Introduction.
Using the World Wide Web for Marketing--What Are You Trying to Accomplish?
Customer Service First.
The Usable Web--Be Kind to Your Users.
Interactivity Goes with the Flow.
Selling Services.
Feedback.
Value-Added Marketing--It's Personal.
Personalization--Getting to Know You.
Professional Personalization--Extranets and Customer Relationship Management.
Partner Relationship Management.
Attracting Attention.
Measure for Measure.
Managing Your Site and Your Sanity.
Looking toward the Future.
Index.
About the Author.
Introduction.
Using the World Wide Web for Marketing--What Are You Trying to Accomplish?
Customer Service First.
The Usable Web--Be Kind to Your Users.
Interactivity Goes with the Flow.
Selling Services.
Feedback.
Value-Added Marketing--It's Personal.
Personalization--Getting to Know You.
Professional Personalization--Extranets and Customer Relationship Management.
Partner Relationship Management.
Attracting Attention.
Measure for Measure.
Managing Your Site and Your Sanity.
Looking toward the Future.
Index.
English
"Jim Sterne's book is detailed, full of practical good sense and bang up to date--if you know nothing about web marketing you couldn't buy a better book." (Marketing, 6 December 2001)
