The Art of .combat: Ancient Wisdom for the Competitive Economy
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  • Wiley

More About This Title The Art of .combat: Ancient Wisdom for the Competitive Economy

English

SHAWN P. McCARTHY is a product manager and developer for Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as Macworld, Internet World, and Comdex.

English

Acknowledgments.

Introduction.

BASIC TRAINING.

Appraise Yourself, the Landscape, and Your Opposition.

Use the Internet: Your Weapon to Wage Business War.

Understand Internet Time and Internet Distance.

PREPARATION.

Maximize Your Organization: Focus on Posture.

Develop Your Offensive Strategy.

Develop Your Defensive Strategy, Assess Your Opponent's Weaknesses.

GOING INTO BATTLE.

Time Your Strike: Be the First to Move.

Hit Moving Targets.

Keep an Eye on the New Horizon.

Index.

English

"...some useful strategic insights and tactical skills..." (Long Range Planning)
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