Essential Business Tactics for the Net, Second Edition
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English
A renegade veteran of twelve years on Madison Avenue, LARRY CHASE is an international Internet marketing expert who has consulted with New York Life, 3Com, Nasdaq, Con Edison, EDS, Electrolux, Auto-By-Tel, 1-800-FLOWERS, and other Fortune 500 companies. He founded the first online ad agency and is the publisher of Web Digest For Marketers (http://wdfm.com). His interviews, articles, reviews, and columns appear in such publications as Advertising Age, Bottom Line Business, DM News, and Inc. magazine. His insights on the Internet are sought after by such media giants as The New York Times, BusinessWeek, USA Today, CBS, CNN, and CNBC as well as scores of trade journals and newsletters.
English
Acknowledgments.
About the Authors.
Introduction.
INTEGRATING THE INTERNET INSIDE YOUR COMPANY.
Cutting Costs across Your Enterprise: How to Run a Tighter, More Competitive Ship.
Using the Net as a Resource for Human Resources.
Mining the Internet for All It's Worth.
http://007: Spying on Your Competitors and Yourself.
INTEGRATING THE INTERNET INTO YOUR MARKETING.
Your Brand Image and the Internet.
Retail: Setting Up Shop on the Net.
Online Events, Promotions, and Attractions: How to Make a "Scene" and Draw Them In.
Direct Marketing and Sales Support.
Public Relations, the Internet Way.
Essential Tips for Surviving the Dot-Com Fallout.
Afterword.
Index.
About the Authors.
Introduction.
INTEGRATING THE INTERNET INSIDE YOUR COMPANY.
Cutting Costs across Your Enterprise: How to Run a Tighter, More Competitive Ship.
Using the Net as a Resource for Human Resources.
Mining the Internet for All It's Worth.
http://007: Spying on Your Competitors and Yourself.
INTEGRATING THE INTERNET INTO YOUR MARKETING.
Your Brand Image and the Internet.
Retail: Setting Up Shop on the Net.
Online Events, Promotions, and Attractions: How to Make a "Scene" and Draw Them In.
Direct Marketing and Sales Support.
Public Relations, the Internet Way.
Essential Tips for Surviving the Dot-Com Fallout.
Afterword.
Index.
English
"One of the biggest plus points that this book has is the tone. Thanks to the author's style it never seems to become dull or boring at any point, so the reader is still enjoying the book and wanting to read on." (M2 Communications, 7 June 2001)
